subject: 08 Forecast: "two up" living space around appliances - household appliances industry, prices, forecasts - HC network appliance [print this page] 08 Forecast: "two up" living space around appliances - household appliances industry, prices, forecasts - HC network appliance
2008 in China will implement a tight monetary policy, monetary policy from 10 years of "stable" to "tight" to all walks of life sent a strong signal of the control policy. The new year, along with several major domestic political, economic, cultural ensuing major issues, China's home appliance industry variables increase. Increased integration appliances shuffle Is increasing production costs and market saturation capacity as if double-edged sword, increasing pressure on firms survive, while the wave of home appliances may transfer the domestic market, 2008 brought more "wolf", the whole industry will become more competitive, integrated appliances shuffling aggravated, industry consolidation, asset restructuring, mergers and acquisitions will become a major trend in 2008, the majority of market share will be increasingly concentrated in the hands of a few brands, strong brand will stand out, the more powerful strong, hovering outside in the 10 enterprises will be eliminated in the fate of the encounter in 2008 will further reduce the number of home appliance brand. Olympic marketing war playing card appliances With the Beijing 2008 Olympic Games approaching, the success of Olympic marketing strategy to become the Olympic contract can not avoid the topic of enterprise. More and more household appliances enterprises will focus more attention in the "Olympics" on the sign, like Haier, a home appliance sponsor of the Beijing 2008 Olympic Games, Beijing 2008 Olympic Games in Asia have become the air humidifier purifier exclusive supplier for the Beijing 2008 Olympic Games Huadi Cheng with the exclusive supplier of gas and so on, we want the help of the Beijing Olympics to enhance and expand their brand awareness and reputation. I believe that from June to August 2008 when the Olympic marketing war will reach its peak. Some small, medium and small household appliances enterprises miss the Olympic Games will also took the opportunity to play the "clean side of war." Two-up "living space around appliances industry 2007 continuous growth on domestic CIP record high of 11 years, the first half of 2008, raw materials, energy, power prices will continue rising not less than 5% until the second half of September will slow down growth, which in copper , steel, plastic, aluminum and other materials for the major appliance industry to continue to bring enormous cost pressure, caused by continued lower corporate profits, squeezing the survival of the enterprise, especially for capital is not sufficient for small household appliances enterprises This compression may cause fatal asphyxiation. In the face of difficulties, home appliance prices only choose the road, but "prices court death, not up to die." Prices mean the loss of market space, but not lost profits rise, so difficult to make quite difficult appliance industry. Prices rose, prices did not rise to? "Two up" in home appliance industry will be around in 2008 living space, increasing differentiation of the industry.
The advent of the digital age full TV With the 2008 advent of digital TV terrestrial transmission standard formally announced, and the Ministry of digital TV receiver terminal equipment industry standards into effect, color TV market ushered in a historic opportunity, television is moving digital, flat-based, large screen direction, the advent of flat-panel TV age will be full. On the one hand, digital television cast a great boost to sales of flat-panel TVs, flat panel TVs increased substitution effect on CRT TV; other hand, the 25 digital terrestrial TV standards and standards related to the launch of the official Olympic Games in 2008 using digital TV's needs, there will be digital TV consumer trends, and industry-wide high-definition TV will bring a new level, high-definition TV will help the Olympics wind, irresistibly into eyes of Chinese consumers. Streaming TV, the increasing popularity of smart appliances 3C integration with the strengthening of digital, network have developed rapidly, consumers are increasingly concerned about how TV changed the way people lived, it has become a major TV company to explore and develop an important starting point. Network is the Chinese color TV industry, a new turning point, inflection point on who can take the lead in this competitive products out there, who will occupy the opportunities the Internet age. Haier launched streaming TV directly change the lifestyle of consumers, creating a more interactive, more free entertainment for students.
