subject: The Dos and Don'ts of Promoting Your Website [print this page] The Dos and Don'ts of Promoting Your Website
I have noticed a pressing issue on my favorite social bookmarking website, http://www.mixx.com, and I wanted to use this issue as an opportunity to present the right and wrong ways of promoting your website. In this article, I will present you with some fundamental Internet etiquette. I will also present some powerful Dos and Don't that will help you to make your website a desirable Internet destination.
Ethical methods of promoting your website are almost always free: message boards, forums, Twitter, Mixx.com, Indenti.ca, Digg, Facebook and a host of other social sites are all a great free way of promoting your website, but you have to be careful of how you use them. You DON'T want to present your website to people who have no interest in your type of content. Doing so is spamming, pure and simple.
First of all, ethics DO matter. There are a lot of unethical ways that you can drive traffic to your website. However, the truth always comes out, and your spike in traffic will be only temporary as people realize that you are basically advertising a fraud. I know this from personal experience. Early in my web design and web development career, I tried some very unethical methods to promote my websites. I am not proud of what I did, and deservingly, I did not get the results that I wanted or expected. In the end, there is only one way to succeed: