subject: Social Networking Will Bring A New Email Marketing [print this page] Social Networking Will Bring A New Email Marketing
According to CLICKZ columnist,Anna Maria Virzi ,in the future the email marketing will gain new vitality,by the development of social network marketing.
Facebook, Twitter,and other social networking presence will drive email marketing to promote workers to change their usual patterns, and these changes would make the dual benefit of consumers and advertisers.
For now, Internet users will increasingly spend their time in social networks to do more online communication with their relatives and friends and the email marketing industry will be directed goal-oriented to user online business opportunities.
Previously held in Miami, the development of the special meeting of the e-mail (Email Evolution Conference), has demonstrated there are several cases of the development social networks that drives a new look to the e-mail marketing.
According to Kristin Hersant,StrongMail company executiveMint.com has gained by email 8,000 customers from a social network marketing and this rate of return is quite impressive about their targeted goal of 50% of the total number of users. The specific practices of the operation is so...
The user tries to send three pieces of information, customers are required to invite three users to register ,for a variety of rewards,including Ipod. In the final statistics, 48% of users received Mint.com access and information-sharing requests, and it is anticipated that each user were sent to five friends to share information.
Red Door Interactive's director,Pilar Bower cited case,is the hotels chain Souplantation and Sweet Tomatoes, hotels wich add 4000 e-mail subscribers monthly by using the e-mail marketing in social networking. In January, when e-mail service provider BlueHornet follow-up the service, there was a single month with more than 70,000 new subscribers, of which 17,000 are new user-friend recommended.
