Google Inc. is an american company that manages Internet search engine with the same name. It was founded in 1998 by two Stanford University graduate students,Larry Page and Sergey Brin. Google provides a quick and simple way to find information on the web, having a database on more than 8 billion websites. In early 2004, Google responded daily to more than 200 million consultations.
The name Google is a play on words from Googol, neologism circulated by american Milton Sirotta in 1938, he designated huge number consists of a 1 followed by 100 zeros (10,100). Google has search engines for images, books, blogs, newsgroups and web directories.
At the end of 2007 was ranked as the most powerful global brand, by the criterion of value in million U.S. dollars (86.057 billion), but also after the mode of perception of users being ranked ahead of companies like General Electric , Microsoft, Coca-Cola, China Mobile, IBM, Apple, McDonald's, Nokia and Marlboro. Also, according to a survey conducted by Harris Interactive, Google was declared in late 2007, as the american company with the best reputation, especially because of how they treat employees.
Google has created services and tools for both the public and for businesses, including web applications, advertising services and solutions for businesses. 99% of Google revenues come from advertising. For 2006, the company reported 10.492 billion U.S. dollars income from advertising services, and only 112 million U.S. dollars in licensing revenue from other sources.
Google has the ability to track user interests from the affiliate sites using technology "double click" and Google Analytics. Google AdWords allows Web advertisers to display ads automatically from the results of search by Google's crawler.Site owners can use Google AdSense to show ads on their sites and have the right to earn money online for each accessed ad.
