subject: Using Video to Sell Sarasota Real Estate [print this page] Using Video to Sell Sarasota Real Estate Using Video to Sell Sarasota Real Estate
Today anybody trying to sell Sarasota real estate needs to use every tool that they can if they actually want to sell their house.
Video is among the tools that home sellers need to use to be able to get an edge on the competition in this incredibly challenging Sarasota real estate market. If done properly, video is a powerful way to get your house noticed...but only if done properly.
Listed below are several steps anyone can use to get their real estate video in front of the most people possible:
1. Keyword Research - Publishing videos without doing keyword research first is completely pointless. If you don't pick the right keywords no one will find your video anywhere on the Internet. Ideally you want to use keywords that are searched a lot, but don't have a lot of competition. You want to search for what's known as "long-tail" keywords. These are keyword phrases consisting of several words. The search volume may not be as high, but they are less difficult to rank for in Google and other search engines. For instance, the keyword phrase "real estate" has a really high search volume, however with so much competition it will be impossible to rank for. In contrast, the keyword phrase "buying Sarasota real estate" has less searches, but also far less competition. The other advantage of using long-tail keywords is the fact that you also get a more targeted market. Determing the best keywords may take a little time, yet it is a critical first step. There are numerous keyword tools available online to assist with this process, both free and paid, but Google's free keyword tool is a great place to start. Once you have figured out keywords that will gain a high position in Google you'll then use those keywords in your video title, tags, and description.
2. Make the Video - Nowadays there's a great deal of video creation software accessible online. However, not every video creation software is created equal. It is very important that the video appears professional. The video creation software that we recommend using for selling real estate is Animoto. With Animoto you are able to simply use your listing photos along with video clips of your house to create a professional video for your listing. The software happens to be very user friendly and generates videos that have a crisp professional look that leaves a lasting impression in any buyer's mind.
3. Publish Video - There are numerous video websites online...YouTube isn't the only one. You should post your video to as many video websites as you possibly can. Unfortunately, this task can take time when done manually. Fortunately there is software accessible that will automatically submit your video to several video websites. TubeMogul is one popular choice and there's also quite a buzz going around about VideoBot which is a new video distribution software.
Using video can surely help you sell Sarasota real estate and by following these steps to create and post your video you will get your video seen by the most people possible.
