subject: The importance of persistence in online marketing [print this page] The importance of persistence in online marketing
Online marketing is not easy at the best of times and especially at the moment with the global economy the way it is. In these times it can be difficult to start an online business and maintain your presence and marketing strategy in such a competitive environment. If you already have an online marketing business set up it may be doing well or it may have come to a sudden halt and you may be having a difficult time. What are you going to do? Do you look at a new marketing strategy? Do you give up and scrap your online business all together? If you are currently using social networking sites such as facebook and twitter, you will be fully aware of the endless amount of offers that are about at the moment to tempt you into the latest home based business. I know it is tempting to quit what you are currently involved with and move onto something else. But first we need to perhaps question ourselves. Is it really that the business you are involved with is no good or that your marketing strategy is not effective? Or is it our input and commitment that needs to change.
There are many things that can affect your commitment. One of the most prominent factors that lead most online entrepreneurs to failure can be a lack of persistence. The internet is a fast moving place and there are hundreds of stories of fortunes being made overnight. So people can tend to enter into an online marketing business with the wrong expectations. People may think that building an online business and developing a marketing strategy is a matter of setting up a website, putting up some banner ads and profiting. The truth is a lot different. Building a profitable and sustainable online marketing business is just as hard, if not harder than an off line venture.
I firmly believe that when you are trying to start any business persistence and determination are key. I can remember a quote one of my karate teachers used to tell me. When people were feeling de-motivated he would say a black belt is a white belt who never gave up, they stuck with the training. The message here is that persistence is vitally important to developing your online business and marketing strategy. So if you are feeling like you should be giving up on your attempts to make an income online you need to ask yourself can you do more. Is there something else you should be doing to promote your business? Try some different methods. Maybe you have been using advertising through free ads, and it has not been working for you. Take a look at using social networking sites such as facebook. Maybe social networking is not for you. Have you thought about e-mail marketing, article marketing. One really important point I have picked up on during my time developing my own on line business is the importance of surrounding yourself with positive people. Try to join a community or forum of people who are involved in the same business you are working with. People will be sympathetic to what you are experiencing and they will be able to provide you with tips and advice to help you with your business. If you are using facebook try and link up with other likeminded people, ask for advice and help. You will generally find people are more than willing to help you out. Remember that developing your online marketing business and making it successful will take time, make sure you keep focussed on what you want to achieve.
