subject: Weighing all the Options with Custom Magnets [print this page] Weighing all the Options with Custom Magnets
Custom magnets provide an excellent opportunity to advertise and brand a company image, product or service. It is important to weigh all the options of a custom magnet to ensure your business is getting exactly what it needs. By doing this, the company gets a greater return on their investment by communicating a clear message to the consumer and providing them a design they respond best to.
Before an image can be placed on a custom magnet, select the shape and size of the magnet. Below are a few guides for what type of business uses a particular magnet for a certain event.
Custom business card magnets are mostly used for professionals that hand out their business card on a regular basis. These professionals often times include realtors, lawyers, computer programmers and more. Custom business card magnets also work well for non-profit organizations that need to be referenced on occasion such as an animal shelter, little league coach, etc.
Calendar magnets are another great option because they are useful in two ways to the recipient. Not only can they use the calendar magnet as a magnet to hold paper to a refrigerator, they can also use it as a quick reference for dates. The best part about a calendar magnet is the location it is in; it is convenient as well as always located in the same spot. Businesses can put their information above the calendar area so it can be seen each time they look at the calendar or fridge.
Info magnets are another possibility. They include information that is helpful and useful. Companies can create an awareness campaign both internally and externally with info magnets. They can also choose to create an info magnet just to get out the information about the company to a large audience.
Other unique options include stock shape magnets and custom shaped magnets. These magnet designs include shapes such as vans, teeth, cars, houses, circles, paws, bulbs and more. Businesses can also choose to create their own custom shaped magnet that could take the shape of their log or anything else they wanted it to be.
Choosing the Image Design
Choosing the image design is the final step in your options. The design should be eye-catching but not over the top- unless that is the specific design you are going for. Simple design tips such as to avoid white writing on a black background or putting colors that are similar together are all important to consider in the design. Be sure the image is clear to read and focused in its message. Keeping the message focused and not jumbled with too much text or too many pictures will make it easier for the recipient to interpret what the company is trying to communicate with them.
There are many designs and shape options available for companies to choose from when creating custom magnets. Once the custom magnets are complete, the company will be rewarded for their time and effort, as refrigerator magnets are some of the best advertising tools a company could have.
