subject: 5 Free Strategies for Growing a Successful Opt-In List [print this page] 5 Free Strategies for Growing a Successful Opt-In List
If you want to build a successful online business that lasts for the long term, one of the most important things you must do is to grow your opt-in list. An opt-in list is a list of clients who have volunteered to receive emails related to your business and your area of expertise. Growing an opt-in list of highly targeted clients is a great way to establish trusting relationships with your audience. If your clients trust you they will respect what you say and be open to backend product recommendations in the future.Although growing an opt-in list may seem like a daunting task there are many online tools that can help you to grow and manage a successful opt-in list. Here are some tips and strategies on how to grow a successful opt-in list.Offer High Quality InformationFirst and foremost, you must ensure that you are offering high quality information that others find useful. This is the most important thing you must do before you even think about growing an opt-in list. If you offer quality, the opt-ins that you have worked long hours to obtain will be more likely to stick around and develop a trusting relationship with you.5 Free Ways to List BuildOffering free information that your target audience finds useful and informative is a great way to spread the word and grow your opt-in list. There are endless strategies that you can use to attract opt-ins by offering free information. Here are some examples:Ebook: Create a quality ebook and offer it as a free download from a designated link. Place a link back to your website or blog in the ebook. When you participate on social networking sites, blogs, and forums or write articles, you can place the ebook link in your signature. If people download your ebook and find it useful they will pass it along to others and the word will get around.Mini Course: Set up a mini course related to the topic of your business and offer it for free as an autoresponder series. You can set up the course in segments on an autoresponder and then set the autoresponder to distribute each chapter at designated times. Offer the mini course on your website or place the autoresponder address in your signature when you leave comments on other sites or write articles.Use Social Bookmarking: Share high quality bookmarks on social bookmarking sites. If other users in the community find your bookmark interesting they will visit your website and opt-in to your mailing list. Also, if you create a quality article on sites such as Digg and others find it useful by voting on it, your article could make it to the home page and drive massive amounts of traffic to your website.Build a Network of Followers: Offer quality information on social networking sites such as Twitter and build a network of followers. If people like the information you offer they will pass the word along to others who will follow the trail back to your website.Guest Post on Popular Blogs: There are many blogs online such as ProBlogger that receive tons of traffic. Find one that is related to your business and area of expertise and then approach the blog owner about writing a guest post. If the post is impressive you will receive a lot of traffic back to your website.These are five great free ways to build an opt-in list and all you need is an investment of your time. If you explore the Internet and look for tips on list building you will find many other ways to accomplish list building without any money out of pocket.
