subject: Why Build Optin Email Lists? [print this page] No matter what kind of online business you are running, it is an absolute imperative of running a successful business website that you do everything possible to encourage people to subscribe to your prospect mailing list through your site.
Once a visitor makes the decision to subscribe to your mailing list, they are thereby giving you specific permission and authority to send them information about your market or niche on a regular basis.
Of course, this also enables you to send the information about recommended products or services in your marketplace as well. And whilst you should not allow yourself to fall into the trap of sending nothing but recommendations, building your prospect mailing list nevertheless presents you with an opportunity of marketing to your list members on a regular basis.
The beauty of permission marketing using e-mail is that by subscribing to your mailing list, your site visitor has already indicated exactly where their interests lie.
For example, if someone signs up to a mailing list which you are building through a site like "BestAcneCures.com," you can be completely certain that that individual is interested in receiving acne-related information. Whether they have a problem themselves is almost irrelevant, because it is unlikely that anyone would request information about acne and how to deal with it if they did not have some kind of personal interest. In other words, if they don't have an acne problem themselves, you can be confident that someone else in their life does.
There are any number of possible autoresponder services to use for communicating with your list once you have built one, and almost all the autoresponder services offer help with creating your opt-in forms. But the basic opt-in forms you will create on these sites are NOT the best method to build your optin email lists in this day of video opt-in forms. If you really think about it, your opt-in form is where the rubber meets the road in the signup process, so you want to get the best one you can.
