subject: The Powerful Benefits of Article Marketing [print this page] The Powerful Benefits of Article Marketing
Sometimes online marketing is funny because some of the wildest claims emerge from time to time about driving hordes of traffic, or making "insane conversions," etc. There are a few bastions of marketing that continue to get the job done, still, and article marketing is certainly up there with the rest of them. Given the dynamic nature of the internet and online marketing, it's not surprising that so many changes have occurred; some great and some less so. Of course any time you have major changes with things it will affect other areas such as the way marketing is done. There have been some changes within article marketing, but they've been very minor. The same great returns continue to be available with it. Try not to get the wrong idea about it because you will still need to work and do things the right way. In this article we will talk about several advantages you can realize with article marketing in your business.
Among other excellent uses and benefits of writing articles, many people like to take particular advantage of the SEO benefits. When it comes to search engine optimization, off page of course, then you'll find people using them as sources of backlinks. Basically people publish their articles on different websites, and of course there are ways to do what is called "repurposing" articles that are further used elsewhere.
Another use is to promote products or services with articles, and still there are several variations in this method, as well. Preselling has long been known to be a powerful element in the sales process, and that is the function your article can serve in this situation. You're just going along with human nature and selling psychology. You can accomplish some reputation building with your articles if you write enough of them, and they can do a lot of work for you in the long run.
Aside from submitting your articles, they can also be used to create reports or ebooks that you can give away for various promotional purposes. This way, your articles can be read by lots of people, as your ebook circulates online. You should let people download your report, making sure that every page contains a link to your website. Encourage everyone to circulate your ebook by including redistribution rights. Your ebooks and reports should, of course, have quality content and an appealing design. It's possible to have reports spread virally around the internet if people start to talk about it. You would never have to worry about getting visitors if this happens.
The fact is, you can accomplish quite a bit with article marketing, but it will require some time and energy. If you want to make it work for you, then you should get started and begin planning your article marketing strategy. It may seem like a lot of effort, but when you consider the potential for long term traffic and publicity, it's well worth it.
