subject: Three Article Writing Basics For Article Marketing Success [print this page] Three Article Writing Basics For Article Marketing Success
Many internet marketers who are using article marketing as a traffic or lead generation method lack the essential article writing basics that would mean success instead of failure. Article writing is actually not complicated when you go back to the basics and apply some simple fundamental principles.
1. The Title
Your article should have a reader pulling title. This means that by reading your title, people should be enticed to read the article instead of clicking away. Think how many times you've read titles but not the corresponding articles. Most readers online are browsing, and if you do not grab their attention with your article's title, they will most probably not read it. This is as simple as that. Now, how can you catch the attention of your reader with the title? Just put yourself in your potential readers' shoes: they are looking for a solution to a problem they have, they are looking for a way to do something, they don't have a lot of time so they are looking for a clear, simple answer to their problem. And this is why article titles that are benefit oriented can do miracles. Show your reader in the title that he will get a benefit from reading your article, show him that it is his interest to read on, and he probably will.
2. The Structure
Then, your article should be well structured. The basic outline of a good article contains an introduction, about three informative paragraphs, and a conclusion that summarizes the important points of the article. Then there is the resource box of the author, where you'll put a link or two back to useful pages of your site. Many article writers start by making one or two statements and the article goes on and on without any structure. In this case the reader gets lost and will probably click away. Instead, a clear structure helps people read and understand the article and makes it a pleasant experience that makes them want to read until the end.
3. The Content
Your article should not be too general but should instead provide useful information to the reader. It should deliver on the title, so if you promised to solve your readers' problems, you should give him tips and advice and really address their concerns. In about three clear and practical points, each one making one paragraph, you should thus give the reader the useful tips and solutions that your title promises.
If you apply these three article writing basics you'll see that you'll write useful, quality articles that will attract readers who will then click through to your website, wanting to know more about you and your products or services.
