subject: How E-commerce SEO Services can Deal with Google May Day Effect [print this page] How E-commerce SEO Services can Deal with Google May Day Effect
The role of search engines in attracting traffic to an e-commerce website cannot be ignored. People looking for things to buy normally start with typing keywords in the search box of a search engine. An e-commerce website which is properly optimized gets a high ranking in the search results page. This site is the first to be displayed before the web user when he considers buying those products. That is the most effective advertisement for any e-commerce site. Every e-commerce SEO service tries to secure high rankings for its client's site in major search engines, by properly optimizing his website.
Google is the most popular search engine among web users. Every site dreams of ranking high in Google search results page. Google changes its policies regularly so that it can match with the user interests. Google's May Day is one such alteration made to the existing algorithm of determining rankings for a site. Many highly ranking websites saw bad rankings overnight after the May Day effect, especially for long tail terms.
Some of the changes made in Google and how e-commerce SEO services and e-commerce web promotion services can overcome its effect can be as given below:
* A new trend amongst the web users is that they search with longer, multiple keywords. Google will now be giving as much importance to long tail queries as to short term queries. An e-commerce SEO service provider may have to develop quality content on long search term, which was ignored by majority till now.
* Meta tags were not considered a relevant factor for determining rankings in Google for many years. But, it will be considered in determining the rankings under the Google May Day update. E-commerce SEO service providers may make arrangements to include keywords on their client's sites. This may improve their positioning on the pages of the search engine giant.
* E-commerce sites are the most affected by this algorithmic change. Focus will be on unique content of the site, and e-commerce websites do not have attractive content in them. The product pages of an e-commerce site have content imported from the database of the manufacturer. E-commerce web promotion service providers may make the content stand out by modifying it and adding features like user reviews, ratings, etc.
* Emphasis will be placed on the strength of each of the pages. E-commerce SEO service providers may have to work on the external links, keywords and unique content for each page of the site. This may be a tough task as an e-commerce website has many pages.
The modifications made in the ranking system won't be rolled out. They were effective from 28 April, 2010 and have influenced the ranking structure of many sites. E-commerce websites in particular, need to reorganize their sites for good rankings. Google always tries to adapt to the way surfers use the net. This is the reason it is very popular among internet users. Google May Day update may give sleepless nights to e-commerce SEO services and e-commerce web promotion services. Genuine search engine optimizers may benefit because of the Google May Day update.
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