subject: Audience Of Your Business Plan [print this page] Topic business planning is very popular nowadays. And every one who wants to started business knows that the plan is really important. When you write your business plan doesn't forget that not only you can read it. If you need an investment capital the plan also will be for your potential investors. Or you make a plan for you and your partner.
Before you start writing this plan chose your audience. Your audience could be: investors, employees, costumers, supplies, your partners, you, or someone else. Next step is to focus on your audience and on the message you want them to receive. You can write it once for all your readers, but more easy will be write a few of them for each group. Here are a few words about your audience, and what messages they want to receive.
Employees want to know their profits from the company's growth.
Investors want to see the same thing, but they have different profits.
Shares owner want to read about company strategies and plans.
Bankers want to see the proof that you return the debt.
Think and continue this list. There are lots of point left.
In conclusion, before you start writing a business plan for your company, chose your audience, write down key points of the messages you want them to receive, and write one big business plan. Don't forget that business plan contains everything about your business: mission, business model, weaknesses and strengths, marketing strategies, portrait of your costumers, industry analysis. Good luck for you!
