subject: It Telemarketing: The Best Method To Generate Disaster Recovery Sales Leads [print this page] Even with careful safekeeping of vital and classified business data, accidents take place. Servers and computers are susceptible to man-made incidents and natural causes, and they can shut down anytime. To prepare for such incidents, many companies are being vigilant about securing data and actively utilize business continuity solutions as part of their contingency plans. This is in order for them to keep their business up and running even during emergencies. Guarding and backing up business data are of extreme importance, and many organizations have disaster recovery programs in place to make ready for computer, server or workplace shutdown.
Experts have forecasted that the international market for disaster recovery solutions will rise to about $40 billion in the next five years. This is the reason why many disaster recovery products and services are being offered today by thousands of IT technology companies. However, with stiffer competition in the high-tech sector, a lot of IT businesses and managed service providers are faced with the challenge of generating disaster recovery solutions sales leads.
Choosing and implementing the right marketing method to obtain sales leads can take considerable amount of time and resources not only in the IT sector, but in other industries as well. One other thing is that many IT businesses neglect marketing and forget that it is an essential business activity that they must give proper attention to. Since most technology businesses are founded by technologists, consultants and engineers, there is limited or very little know-how from leaders and executives when it comes to efficiently marketing IT solutions like disaster recovery. Furthermore, the mere mention of "sales" and "marketing" usually puts off most IT professionals.
Fortunately, IT business owners and leaders who have little or no inclination to carry out critical marketing projects can now breathe a sigh of relief. IT sales lead generation and appointment setting campaigns can be launched faster and easier with help from IT telemarketing companies. Whether you are trying to generate leads for data back-up products and services or trying to market enterprise disaster recovery solutions to top-level CIOs, professional IT telemarketers can provide you the help that you need.
Reputable IT telemarketing firms employ technology sales lead specialists who have the experience and the right skill set for calling and speaking with key decision-makers in the high-tech industry. These IT-focused telephone lead generators have the marketing smarts as well as a broad understanding of the IT business. They can help your company drive IT sales opportunities globally and fill your sales pipeline with better-qualified disaster recovery sales leads.
Delegating the lead generation task to the professionals is not just a smart thing to do, but is also a cost-effective choice. Choosing to hire an IT lead generation firm can be advantageous to all size technology businesses, especially for start-up or small technology service providers that probably have limited marketing resources to implement an extensive lead generation campaign. Instead of spending a considerable amount of time and money on training your IT people to advertise and sell your services or products, you gain instant accessibility to the telemarketing firm's resources such as databases and telephone marketers. Moreover, IT telemarketing offers the flexibility and scalability for you to develop the most appropriate cold calling and prospecting program for your solution.
With so many technology and managed services telemarketing companies available everywhere, it is very important to weigh your options carefully. Do your homework on researching your choices and narrow down your candidates based on their reputation, references, experience and scope of services.
