subject: Is Banner Advertising Dead? This Answer May Surprise You [print this page] Is Banner Advertising Dead? This Answer May Surprise You
It almost doesn't matter what your budget is because you keep going until you make money, and then you reinvest back into your banner campaigns. Your research will determine where you place your banners, and you will see that the traffic potential is quite impressive. Your results depend largely on your knowledge about this type of advertising. Continue on reading to discover what you can do to help ensure a profitable banner advertising campaign.
We'll start with banner copy, and one thing you must have is a call to action on your banners. One common experience is advertisers may not know to use the call to action statement on their banners, and when that happens they experience low conversion rates which is expected. A strong call to action does exactly what it implies, you tell people what you want them to do such as, "Click Here." Quite often people need to be told what action to take, and it has been proven over and over that a call to action increases converion rates. The little bit of copy that most banners contain, compared to graphics, does not matter and concepts of copywriting absolutely come into play. Therefore, the call to action must be used, but of course don't be rude about it. Both aspects of a banner, copy and graphics/images have important jobs on your banner.
Crafting eye-catching banners that stand out from the crowed is very important. You'll find many banner ads that look like the others, but the result is that they get lost in the crowd. You need to make sure that your banners are visible and stand out from the crowd. If you want to engage your target market more and ensure they see your banner then make sure all your banners are designed to be interactive. These types of ads are quite engaging, despite the fact that they can be lightweight. The click through rate of your banners will increase once you do this.
Be sure to optimize your graphics/images for the web, and don't offend your market with what you use. There has to be something about your graphics that will appeal to your market. The overall look and feel of your landing page should match your banner images. You can learn a lot by studying high traffic site banners, and they do these kinds of things to get every possible edge they can. You can get a lot of life from banners if you keep finding new places to put them.
So there is no doubt at all about the ability of banner advertising to deliver highly targeted traffic. We do suggest that you don't hurry, and just be patient while you learn how to do this incredible form of advertising. And when the day happens that you turn some profits, then just repeating the same process and put your profits back into advertising.
