subject: From brightly colored tiles to pop elegance on new trends in 2008 - tile, decoration - building ceramics industry [print this page] From brightly colored tiles to pop elegance on new trends in 2008 - tile, decoration - building ceramics industry
The face of an increasingly competitive consumer market, tiles, ceramics enterprises will adopt measures to build their brand position? With the increasing consumer demand, tiles market will show what characteristic? In 2008, porcelain products, trends and how did it? In this connection, the reporter interviewed the Enping Dongpeng ceramic shops (hereinafter referred to Enping Dongpeng Ceramics) General Manager Cenwei Xian. Location of high quality imitation effect
true Now, home design industry has been extracted from different decorative styles. Tile style diversification, it is to meet the aesthetic tastes of consumers in different results. "Over the last two years, from the tiles market development in context of major brands can be seen, most of the style of the product, its expression gradually from the 'bright' to 'elegant', the performance of more simple elements, revealing the elegant simplicity temperament. "Cenwei Xian, said, porcelain products, pop direction is" elegance ", the grades of their products increasing, the application of new materials, new technology more and more. New tiles for the major brands have made a complete "whole bathroom space solutions," the designer bathroom, the roof tiles, sanitary ware and other elements into consideration and make bathroom space to have a seamless style.
"From the production targets, the major brand positioning increasing product quality, such as the water absorption of tiles generally declined from about 17% to 13% or even less." Engage in sales of ceramic products Cen Weixian years, said the quality of the product positioning changes, mainly to show the following characteristics: water absorption lower Glaze Surface more uniform, reducing roughness coefficient, to avoid warping. In introducing the reporter was informed that some brands not only reduce the water absorption of ceramic, and slow absorption, like the Nobel, Dominating the production of porcelain products, have done almost impervious level.
By Cen Weixian say, tiles popular trend toward "simple and elegant", manifested in two aspects of product imitation flowers ones, but Flower slice No obvious bright, but showing the natural simplicity; second imitation stone products, many companies are constantly imitating all kinds of stone, jade and other materials, giving people the impression that the direction of imitation tiles look lifelike flowers, imitation Stone product performance and superior stone texture, visual effect is very realistic. This living museum and a glazed Dongpeng area has been fully manifested, dozens of tiles to bring the natural elegance of the perception of people.
Introduce new tiles "feast"
It is said that the tiles in the field, very short product life cycle, the replacement color to the season as a unit, so that consumers get confused by the trend that the porcelain tiles market instability shows immaturity. Cen Weixian said tiles update faster than the polished, which is determined by its own characteristics. In fact, each tile to market after they have been assisted from the main product to product cycle, when the product is not in the market competitiveness, will gradually become out of products complementary products. However, the new products are constantly playing, a few months in 2008, launched 18 models Dongpeng ceramics with natural, stylish product features.
Overview of market display products, porcelain has become the most diversified and personalized ceramic products, porcelain products in the pattern, or color, colorful, with a strong performance edge, modern technology and the use of modern materials greatly expanded the tiles of the performance space. "Dominating the recently launched new products, the use of a polished frit technology, produced by the flower slice magnificent natural." Cen Weixian that porcelain products are updated as a result of the season, some places like to use the large size of the tiles, some of Local custom paving tiles of small sizes. In addition, different people like different styles of tiles.
Precisely because of the impact of tiles by the season in the summer, many consumers prefer to buy fresh style tiles, and in winter, the warm colors of porcelain product more popular, so Dongpeng ceramic tiles on the production and operation The overall maintained hundreds of models for different seasons of the product.
Not difficult to see, tiles emerging market of new products so that consumers confused, consumers need to pay attention to what tile products, how can buy at ease?
