subject: The Strengths of Social Media Marketing [print this page] The Strengths of Social Media Marketing The Strengths of Social Media Marketing
The traditional ways of advertising a product are all about managing the scarcity by controlling its distribution. In the past, businesses try to fit their marketing strategies with their company's budget. Print ads and television commercials are inexpensive ways of selling a product or service. The problem is they are unable to reach a vast network of audience. There are even times that they are not able to hit the right people that fits in the description of their desired target market.
On the other hand, social media marketing allows businesses to publish a good enough content description of their products and services. The great thing about it is that they can do it at little or no cost at all. Plus, they are able to rapidly increase their customer base because of the large coverage that the World Wide Web has. Digital media uses social media tools such as blogs, microblogs and forums to create, sell, distribute and market a certain company's goods. The limitless distribution of the content is a promise that businesses will be able to send their messages to potential customers. The addition of good search or retrieval functions that social media tools provide eliminates the option of old marketing strategies.
In a nutshell, if marketers are able to create a web content that will attract the attention and pique the interest of the general audience then it may be the end of old media. The unrestricted reach of the digital media beats the limited one of analog media. And the fact that more and more people are using the internet every day, makes social media marketing all the more appealing for businesses to take advantage of. Now all they have to worry about is how they can come up with a new and effective advertisement that will lure their target market into patronizing their products and services.
