subject: The Dos and Don'ts of Website Title SEO [print this page] The Dos and Don'ts of Website Title SEO The Dos and Don'ts of Website Title SEO
Site titles are one of the biggest factors that search engines like Google take a look at whenever they are trying to figure out what a given page on your web page is all about, so keep these easy. Dos and Don'ts for the next time you happen to be optimizing your web site:
Dos
1. Be Concise
Every web page on your website must have a specific purpose. Consider the web page in front of you, and try to describe it. If you're making use of "and" to combine multiple thoughts on a web page, it's time to make some new pages. While crafting the titles for these pages, hold the specifics of your page in mind. If this is a site just about "cats", the title need to contain your keywords centered close to "cats", and not a lot more generic key phrase such as "pets."
2. Be Distinctive
Just as every single website title really should be specific to every site, you ought to also be sure that each and every website page title is exclusive across your whole site. If you happen to be following the first rule and making sure that each and every site is laser-focused on a single topic, it should be very simple to also be sure that just about every web page title is special.
3. Be Compelling
While you're looking at a search engine results site, there's only a few things that appear for a visitor - the website page title, the webpage description (bonus points if you have got an exceptional and targeted meta description), and your page's URL. Treat your site titles similar to the titles for your blog posts, and make them compelling.
Don'ts
1. Be Repetitive
Your website page titles shouldn't include things like numerous variations of comparable keyword phrases. A great example of bad behavior like this encourage worst practices and generally lead to having the exact same website page titles utilized across most (if not all)of the pages in your web site.
2. Be Extended
Anything far more than 65 characters is a waste. If you are not able to describe this specific page with less than 65 characters, then perhaps you need to break this down into numerous pages. For practical purposes, Google will cut your title off close to 65 characters, and you'll be left with a set of elipses at the end of the title - and everything you have written above the 65 character limit is essentially negated.
3. Put Your Firm Title at the Front
In most instances, your web site will already rank high for the business title. Make use of the reality that search engines allocate far more weight to the words that appear on the start of a page name, and form your titles making use of your keyword phrases initial, and then your organization name.
Do you have different tips for improving web page titles?
