subject: Link Building 101 - How To Get More SE Traffic Fast [print this page] Link Building 101 - How To Get More SE Traffic Fast
Link building is an important element of a successful search engine strategy. The better your placement on the search engines the more traffic you'll see on your website. Let's take a look at a few tried and true link building strategies.
#1 Article marketing.
Article marketing is where a website owner publishes articles on other websites. There are a few tactics you can use to make this strategy work.
Article directories. Article directories are a great place to publish your content. You'll not only generate a link to your site from the directory (provided they don't have a 'no follow' policy). You'll also generate links from each person who publishes your content on their website.
In addition to article directories, you can offer reprints or syndication and allow, or encourage, others to print your content on their websites and in their newsletters.
Finally, you can partner with other relevant businesses. You can swap articles with another business owner. You both gain exposure, links and website traffic.
#2 Content.
This may seem obvious but your best chance for getting great links from quality websites is to write superior content. Lists, reviews, resources and valuable information will be linked to time and time again. Use your analytics to find out what content people are linking to, searching for and reading on your website. Then create a strategy to create more of that content. Use keyword tools to find out what content is in demand for your niche and create that content. The more valuable your content is, the more people will be ready, willing and able to link to it.
#3 Social Networking.
Social networking alone is an excellent tool to drive traffic to your website. It's also a great way to build awareness for your business. However, to use social networking as means to build links requires attention to your content. By using social networking to build awareness for your website, more people will become aware of your amazing content and will link to it.
Here are a few other proven tactics for building links:
1. Press Releases
2. Social Bookmarking
3. List your site on industry directories
4. Join industry organizations and associations
5. Blog
6. Host a contest or sweepstakes
7. Publish content on newsfeeds, answers sites like YahooAnswers, or contribute to a Wikipedia page.
There are a number of effective and powerful means to create links fast. First and foremost, focus on your content. Establish credibility and authority in your niche industry and you'll be sure to gain the attention of other website owners. They'll link to you, you'll capture the attention of the search engines, and your traff
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