subject: Keep Your Content Fresh and Interesting [print this page] Keep Your Content Fresh and Interesting Keep Your Content Fresh and Interesting
Keep the Lights On
Have you ever passed by a business that was near your home because it looked like it was closed? No lights, no cars parked outside, no activity at all that could be seen? Sure it would be more convenient to go there, but who knows if they are even open? The same holds true for websites. You may get a visitor who comes back once and sees the same old content, but will they come back again? Probably not. This is why fresh content is so important. People know the site is being looked after.
Update your pages frequently. Check your links and fix ones that are broken. Switch things up a bit with your graphics and videos. Delete pages you do not need and add ones that you have discovered a need for. All of these steps make your free website feel new and fresh each time someone visits it. This also lets the search engines know that your site is being maintained and will enhance your results rank on their search pages.
Stay Current
There is an invaluable tool that all you website builders can use to keep their site content interesting and fresh. A blog not only creates community but can also create activity if you have a comment area. You can use a comment form to collect contact information for a newsletter or email campaign. Google has a service called Google Alerts that you can set for specific search terms and receive emails of posts on the web each day or as they happen. This is a very valuable tool to use to get ideas for fresh and timely content on your blog and your site. This service is free and you can add or subtract search terms as you see fit.
Ideally you should create a new blog each day. It does not have to be a long drawn out tome of social commentary. Your blog can be a short description of an event, breaking news or a new product or service that you offer. Another great idea for a blog is so give away information. This sets you up as an expert in your field and can help your site become the place people go when they need information about your area of expertise.
Be Original
Nothing puts people and search engines off like duplicate content. This may seem like an easy way to get content onto your site, but the repercussions are just not worth it. If you are not comfortable with creating your own content, hire a professional to do it for you. There are plenty of freelance writers out there and it will be well worth the money you spend. Avoid products that claim to create new and original articles through software programs. These just produce rehashed content that is not original or useful in the long run. Think of it this way, if everyone is buying article packages then the articles in these packages will be duplicated on many websites. It is better to hire a professional writer who has the knowledge and skill to create dynamic and creative content for you.
If you're using a free website builder, it is easy to update and add new content with the click of a mouse. Just drag and drop new text boxes where you want them and add or subtract pages with the tools provided. When you keep your content fresh and your pages maintained, visitors and search engines alike will recognize this and you will reap the benefits of more clients and customers. By using the tips found in this article your website will not only attract visitors, but keep them coming back for more.
