subject: How To Use Personal Branding Effectively? [print this page] How To Use Personal Branding Effectively?
You have decided to use personal branding to create a niche market for yourself. However, can you ensure its effectiveness? It is no use if your brand is not able to function as an appropriate vehicle to drive in the customers to your webpage in particular and the business in general. For this to happen, you need to take stock of certain requisites before you adorn a personal brand. Let us look at some of the necessary measures that will ensure success for you and your company.
Portfolio Creation
When you start off, many might not even know you. It makes no sense giving out un-coordinated information to different media, as it is both non-uniform and impractical in approach. An organised way is to create a collection of your works, description of your qualities as well as the difference in your approach into a CD, print or web format. You can then distribute this freely among the digital as well as web-based media. A portfolio behaves as a showcase of your personality, creativity and uniqueness giving impetus to your personal branding endeavours.
Website and Blogs
Today most people go to the internet for everything, and this includes searching for products that they want to buy. Every business, big or small has an online facet of itself. Hence, it will benefit you greatly to create your own website. For it to be personal branding ready, make sure that the website has your name or at least aligns with your name. In addition, you will need to spread the news about your presence. You can achieve this through blogging. Wring and maintaining blogs will give you an edge on the net as blog popularity automatically lends to higher search engine ranks for your website.
Social Networking Sites
While millions use social networking sites like Facebook and LinkedIn, not everyone realises and therefore, uses its personal branding power. Open an account with these sites and maintain your account by adding pictures, messages, videos of offerings. This will generate the buzz about your personal brand. However, be very mindful of the fact, that regular maintenance of these profiles is necessary otherwise; it will simply turn into any other personal profile.
