subject: Gift Cards - Women Shoppers [print this page] Lets face it girls, We love to shopLets face it girls, We love to shop. It is an event for us. Some of us are shopaholics. It may be in different forms, but we all like to spend money.
Each female buyer has her own particulars and you might not like all forms of shopping, but we all like some forms of shopping. We spend time looking at home decor catalogs.
Some women like shopping centers, some like thrift stores or garage sales. Some of us like the online shopping mall. I'm not big on grocery shopping, but I do like shopping for others and most of all for my self. We like to do it in groups or with a friend.
I never get tired of shopping for myself. And when I do it I don't think that I'm being selfish. Just the opposite. I feel like I deserve it. Now I'm not one of those people who has a shopping problem and can't stop, but there is always a need for something. You just have to know when you can buy for yourself or if the greater need is for the household.
Either way you are still shopping and you can have just as much fun shopping for sheets or new shoes for your kids as you would buying beauty products or clothes for your self. We also like shopping for the family pet.
The university of Pennsylvania did a study and found that Men buy and Women shop. Women tend to browse around, gathering up the best from various sources and enjoying the experience, while men tend to buy, going straight in for the kill.
As I have said in my "Men Shoppers" article, men tend to know what they want and go straight to that store to get their one to three items. Women on the other hand tend to plan their shopping out, Deciding when, where, with whom and for what. Some of us are hooked on shopping so a gift card or eGift card would be a good modern gift idea.
Some times we don't know exactly what we want only that we want something new for the kitchen or a wall that is bare. Women like the experience of shopping and delight in the enjoyment of the buying process.
Just so you know, there is the Power of the Purse.
According to a study done by the Phoenix Marketing Consultants, the women Consumer is responsible for 83 percent of all consumer purchases. This includes:
92 percent of home furnishings,
92 percent of vacations,
91 percent of all homes,
51 percent of all consumer electronics, and 60 percent of all car purchases
(they actually influence 90 percent).
The female buyer is an icon all to herself. She is the ultimate consumer and is the main target of retailers and marketers. Today's female buyer is well educated about the product. They will spend more time with consumer reviews and brand message boards. Women will also take into consideration recommendations from friends and family. Women will read product reviews and search on line for the pros and cons of a product.
When a couple walks into your store or car dealership, Don't think that the woman does not have any power or might not be the decision maker.
For spending and the power of women and money, she controls the check book and the credit cards.
The third largest consumer group is American men.
The second largest consumer group is all of Japan.
The World's largest consumer group is women,
spending approximately $5 trillion.
So what is next? Internet buying and purchasing is still an open field, and is constantly growing, but the newest frontier is Mobile. As more Apps become available and the on set of QR codes, Mobile purchasing will be a trend that the female buyer will conquer.
So buy those eGift cards and hand them out to your friends and family.
If you like discounts view the coupon page on link below
