subject: The Importance Of Quality Back Links [print this page] For others, Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The number of backlinks your website gains is an indication of the popularity of your website.
Quality Backlinks are important for SEO since search engines tend to give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others. When search engines calculate the relevance of a website to a popular keyword, they consider the number of quality inbound links or back links that the site has obtained. Hence, it is not just the number of backlinks but also the quality and relevance of those links that matter
In order to qualify as a good backlink, the website must contain good and relevant content within. The search engine spiders are known to scan the content of the backlinks before grading their category. Inbound links on a website with loosely connected content or irrelevant content do not help in ranking the websites. The higher the relevance of inbound links, the better is the quality backlinks. By relevance of the website, it is meant to ensure the connection of one website content to another. For example, a stock exchange website will only want to link with corporate websites or finance related websites rather than ecard portals.
Another popular hit amongst the search engines are naturally built quality backlinks that develop over time. Search engines prefer this because it is not easy to influence website ranking through external backlinks. This is also the reason why quality backlinks are a big hit in the search engine algorithm.
Yet another reason of attaining Quality Backlinks is for enticing visitors to come to the website. Visitors do not visit a website on their own the webmasters have to pull them into the website. And backlinks are probably the best way of opening the window to the world.
