subject: The way to Choose a Good Net Designer [print this page] The way to Choose a Good Net Designer The way to Choose a Good Net Designer
The exhausting part is finding a web designer who knows something at all about marketing.As a result of while it's fine to load your web web site up with fancy bells and whistles - it's sensible, laser-centered promoting that will get your customers to buy your product or service.Forever bear in mind that your internet site may be a place to serve the wants of your customers and your business - not an area for your net designer to indicate the planet how clever they are.Let them try this on their own web site.When hiring a internet designer to set up your business net site, keep the subsequent things in mind:
1. Don't hire a web designer who is abnormally obsessed with color or graphics. Using color to steer customers to a explicit part of your website is good - using color simply for the sake of using color is ridiculous. Same with graphics.
2. Do not hire a net designer who insists on using strategic keyword placement - at the expense of common sense.For instance, I recently did a strategy session with a photographer who had the following introduction (not precise, but shut) on her web website:"Folsom photographer Janie Thomas is offered in Folsom to require footage of Folsom residents... and is accessible to travel at intervals Folsom and also the outlying areas of Folsom. For quality photography in Folsom, call Janie Thomas."During this case, it doesn't matter if Janie gets every single one that lives in Folsom to visit her website - because every single one of them who reads this introduction is going to suppose she's insane.
3. Don't hire a internet designer who insists on using "tech-y" wanting technologies such as Flash Intros, Pop-Up Menus, or Streaming Video- unless the employment of these technologies can result in a lot of sales on your internet site.
4. Don't hire a net designer who says they will write the copy on your website - unless they're conjointly trained as a copywriter.
Copywriters recognize some very clever ways to increase your web web site sales - therefore leave the writing to them.So before you select your web designer, speak to a marketing expert and figure out precisely how you wish your web web site to look.Then work with a copywriter to create your net copy top-rate.If you're lucky, this can be the same person.Solely when you have finalized the plans for your internet web site should you rummage around for a web designer who can skillfully put these plans into place - while not changing it to serve their own purpose.If your net designer interrupts and tells you to do any of the four things mentioned above, run for the hills... then go realize a internet designer who knows what they are talking about.
