subject: NICE Qing Li remodeling century conditioner in July will be fully listed - NICE, shampoo - hairdressing industry [print this page] NICE Qing Li remodeling century conditioner in July will be fully listed - NICE, shampoo - hairdressing industry
Shampoo of concern that there will be a big market moves recently. Reporter was informed that NICE Group was officially launched by the end of June early July, "a century Conditioner" brand promotion, advertising related to film has been produced, the media, advertising Dan has also been arranged.
"Great day" of strategy is NICE and the establishment of white washing the development of enterprises the two long-cherished wish. Two years ago, when the white establishment when high-profile acquisition of Olive brand, not expected to grab the "20-year exclusive right to use the" dispute, forcing its expansion plans shampoo market delay. The listing of the new century conditioner, or both sides of the market layout will have a significant impact.
7 months will fully listed "Commercials have been synthesized by post-dubbing, if fast, then, the brand is expected to general availability in early July."
6 20, the industry source told Ms Xu, Nice Group of gravity to create a hundred years conditioner brand preparations have been basically completed, "Andy Lau is the new image product spokesperson, the media has put most of the ads Dan buy, there are a few television spots-in the talks. In addition, in stores, the NICE Group also bought a lot of prime locations. "
At the same time, journalists browse the network, noted that NICE are 1,010 part-time jobs shampoo website promoters. According to posting content, recruitment time is on June 16, the working time is 7-8 months, and Miss Xu said that a hundred years time to market is very consistent Conditioner.
To find out more information, contact the reporter on June 20 NICE Group Marketing Development Department, fax and email of the interview outline, but as of press time on June 24, Nice Group has not yet requested an interview with this newspaper to give back.
In fact, the NICE group to fully play the "hundred Conditioner" card back in years ago reveal the clues, the big-budget ad from the 2008 CCTV Gold Tender To 229 million won at the annual TV special theater naming rights, no doubt a very important point is that personal care products for their marketing budget planning and preparation.
Early last year, NICE Dong Liying, Director of Market Development Group, once said, won the prime-time advertising for new product launches in 2008 "is the value." She said that advertising is the root cause of their own development company has reached a new node.
Reporter Na Aisi see the official website, Chong Kai Chuan in the president's work report, a clear reference to "2008 is a new group, the personal care products is the main attack Fang Xiang. In 2008, our sales to increase more than 30%, 10.0 billion target for 2009 laying the foundation, which is the main growth of new products. "
NICE group, according to insiders, Chong Kai Chuan hope that a hundred years conditioner shampoo market share of one-tenth of the world. Statistics show that in 2007, domestic market sales of shampoo is about 30 billion yuan, 10% of the share would mean 3.0 billion in revenue. NICE annual sales target for 2009 is 100 billion, one can imagine, a hundred years conditioner can occupy the market as expected, the impact of the year is all great.
Currently, NICE Group, soap, washing powder, detergent three products are selling similar products in the country first, the group itself has been one of the industry's leading enterprise washing. However, the product structure, NICE has consistently failed to wash out of the garden of production enterprises, upgrade to the professional, comprehensive enterprise big day. This leads to the overall strength of, and there is a wide gap between foreign multinational.
In recent years the skyrocketing international crude oil prices, more so dependent on oil extracts of high-strength washing of the survival of the industry experienced strong pressure on profit margins compressed directly affect the long-term development. This time to introduce shampoo and other personal care products, for the great day of layouts for NICE Group is of extraordinary significance.
