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ProStores - an eBay Company
Storefront retailers can make good use of eBay to gain extra income without extending their investment in inventory or other business expenses.
Whether it is to move old stock or to attract new customers, eBay offers a low cost opportunity to extend the reach of the business.
Here are some of the ways storefront retailers are using eBay today to build stronger and more profitable businesses:
To move excess stock.
To move old or slow moving stock.
To test appeal for a new product.
To find the price level of a product.
To attract new customers.
To help the business in lean times.
Having a retail business as well as an eBay business makes sense since you have draw products from your retail business to sell on eBay without sourcing them especially.
Listing products on eBay is inexpensive and easy. In a few minutes, a retailer can be up and running with an eBay accounting and testing whether there is a market for the product they have on offer.
No matter how you may want to use eBay in your business, it is best to plan your project as it needs to follow the same business principles which work in the world of the retail store.
Here are tips for getting products from a retail store on eBay.
Research the products you will list. Make sure that people are searching for and purchasing these products.
Be prepared to let the market find the price. The best use of eBay is as an auction site. So, choose products you are prepared to have eBay customer set the sale price for.
Keep your eBay operation and your retail store separate. This is especially true if the price on eBay is quite different to the price of products in-store. You don't want to migrate your retail customers to online.
Run your eBay project for three months. A three month run of selling products on eBay will provide more useful feedback than just one or two listings. Try different products to build your knowledge.
Use eBay to de-clutter the business. Add the use of eBay to your process of moving stock on if it is not performing. Rather that steep discounting in-store, you may get more for an item if you sell it on eBay and away from the business.
The eBay opportunity for storefront retailers is almost too good to pass up. I have seen it work in hardware, apparel, canned food, stationery and craft retail businesses. I know of several retailers who successfully sell out of date printer ink online which they are unable to sell in their retail stores.
Like anything in business, experiment, track the results and make a business decision about moving forward.
