subject: Profit From Your Opt In Email Campaign With A Newsletter [print this page] Profit From Your Opt In Email Campaign With A Newsletter
List Building is one of the most important aspects of internet marketing. If you are not familiar with list building, you should learn about it. Opt in email campaigns are simply one of many traffic sources, just like Search Engine Marketing (SEM), Social Media Marketing (SMM) and Pay Per Click (PPC) are sources of traffic. That being said, not all sources are equal. Whereas social media marketing brings relatively low quality traffic, search engine marketing and pay per click marketing bring high quality traffic. On that same note, list building can also bring high quality traffic over and over again. But it can only do this if your list receives and opens your email. Many internet marketers accomplish this by providing consistent value through a newsletter.
The Newsletter is one of the most common types of list marketing. A newsletter, as a way to supplement your opt in email campaign, is a great way to stay in contact with individuals who have visited your site, found something useful, and opted in to receive your newsletter, usually in exchange for a gift or opt in bonus. The important thing to remember about a list and the newsletter that is sent to it is the fact that individuals who sign up to it are usually very interested in it's theme subject and therefore usually have a fair amount of knowledge about that subject. For this reason, a newsletter should be infuse with cutting-edge, up-to-date information on the subject of interest.
Open Rates are very important if newsletters are to be an effective source of repeat traffic for your website. Open rates should be tracked and tested so as to see what works in terms of when they should be sent. There are no hard and fast rules as to when a newsletter should be sent because this depends on several factor such as what country your readers are mainly in. Additionally, open rates are a good indicator as to what types of subject lines your niche responds to. Genres of subject lines include but are not limited to: keyword based, a sense of urgency, benefits, how-to's, fascination, intrigue, teasers, questions, news, season or issue-based to name a few. An internet marketer has to test and track and see what works for their list.
Adding Quality is an absolute must. If a reader opens your newsletter and finds nothing of quality or value but only finds the same information that they can find on your website and nothing more, then there is a good chance that they may unsubscribe. Just as important as building a list is maintaining a list and a list is maintained by staying in contact and continuously providing your readers with high quality information that is useful and applicable.
Hurting For Content? One of the toughest things to do when running a newsletter is finding content to feed your readers. One thing that many webmasters do to provide newsletter content is to provide links and excerpts based around the latest posts on their blog. This is OK to do as a bare minimum if you can add absolutely nothing else, but the real potential of a newsletter is in you ability to dispense information that cannot be found on your blog, website or the internet. If you can do this consistently, you will find loyal readers. Unpublished information has the ability to generate buzz about your newsletter which can help you build your list of subscribers through word-of-mouth advertising.
List Members Only Insider Info. When advertising your newsletter on your website or blog, you want to present it in such a way that capitalizes on it's publishing of information that is only contained in the newsletter. Make sure that your potential subscribers know that they will receive "specials" and "insider only" information. This will tempt them to subscribe.
A newsletter as a means to support your opt in email campaign is only one facet of what is required to run a successful online business. If you are interested in learning everything you need to know about this subject, it is advised that your sign up for my free blog marketing course below.
