subject: Creating A Blog For Seo Reasons [print this page] When you're trying to drive traffic to a website, you will quickly realize that you have a lot of internet marketing tools to choose from. Each becomes more effective as you add on more methods, as search is a cumulative effort. One type of tool that you shouldn't ignore is a blog. While a good blog is great for content creation purposes, which is of course always important, it is also important for SEO purposes. Blogs actually are a sort of multipurpose SEO tool, because they can help increase your rankings in a few different ways.
SEO is determined by two primary factors. These are the onsite, and off site factors. The great strength of a blog is that it helps benefit both of those factors. It helps improve what the search engines are going to find on your site, and it is also going to help generate some off site ranking factors which will boost your search engine results.
When it comes to on site ranking factors, the first great advantage of a blog is that it provides you with an easy way to consistently add great content to your site. Content is one of the most important things in the eyes of the search engines. They will index all your sites content and steer visitors towards your site if they think that you're providing the answers that searchers are looking for. Search engines also favor sites which have updating content, and a blog provides you with the perfect method for issuing constant updates to your site. The next thing to consider is that a blog gives you ample opportunities to improve your internal linking structures which can help with certain SEO factors.
The primary advantage of a blog when it comes to offsite SEO factors is that great blog posts are some of the best link bait on the web. Link bait sounds like a bad thing, but it is in fact one of the best things for a site to engage in. Link bait is content which is so great that it encourages, or "baits" other website owners to link to the content because they think it is great and want to share it with their own visitors. Obviously, this is a great way to get links. Building back links to your site is extremely important for SEO purposes, and writing a consistently great blog is a great way to do just that.
