subject: Pop-up Trade Show Displays Offer Graphic Power And Money-saving Advantages [print this page] Trade shows are quite possibly the best marketing tool out there to get the company's best product and staff in front of the consumer immediately, which is why a lot of options for trade show booths exist. You may go with a table-top show, an exhibit display for a fair or a custom display for a full show, but to get the most bang for the buck, pop-up displays are the most favored choice for trade shows.
Exhibitors have an excellent range of graphic opportunity and money-saving advantages because of the variety of sizes and formats available for modern pop-up displays. They can be full exhibit floor displays for an 8-ft., 10-ft. or 20-ft. booth space, or smaller 3-ft., 6-ft. or 8-ft. table-top presentations for the smaller corporate show or even a quick sales presentation.
The savings are two-fold: Exhibitors can keep their commitment of trade show staff to a minimum because only one person can handle set-up and tear-down of pop-up displays on their own; Today's pop-up displays are more easily transportable and are money savers in damage and shipping costs because they involve fewer carrying cases and are made of lighter-weight materials than traditional trade show booths.
Some trade show events must accommodate a vast number of associates on site and stocking shelves and stands for promotional materials or products. On the other hand, many firms simply want a bright graphic presentation to draw potential customers in to meet the sales and marketing team, and the pop-up display is the perfect solution.
Pop-up trade show displays typically use an accordion-style folding frame made of either aluminum or fiberglass. Frames are easily shipped in a handy case and can be folded up to carry.
The frames are covered with either fabric or photo-mural graphic panels, which attach to the frame using Velcro or error-proof magnets. The panels easily roll up and are also stored in the carrying case. One person is all that is needed for set-up or tear down. And additional advantage is that extra graphic panels displaying a different product or service can be easily carried in the same case and quickly swapped out for presentations to different audiences.
For the standing floor pup-up displays, the full frame and panel accessory, usually about 8-ft. tall, arc or stretch along the back of the display space, leaving enough room for tables, chairs, staff, television monitors, literature racks, or any desired supplies. The table-top pop-ups are about half as tall and are designed to sit on top of a table which the exhibitor can cover with a decorative or logoed drape.
Pop-up displays are the workhorses of the trade show industry, as they are light-weight and portable for a demanding display schedule, while at the same time replacing the traditional booth with nearly identical graphic power. Table-top pop-ups that are smaller and can be used per sales person are used when a fully professional display can be running for as many as five presentations in one. For one-to-two day dhows, larger floor pop-ups are just right because they are so portable, they can even travel to another show the next day.
