subject: Website Fitness Bootcamp - Whip your website into shape with these effective tips! [print this page] Website Fitness Bootcamp - Whip your website into shape with these effective tips!
As a personal trainer your probably in the best of shape...but what about your website and online marketing? How does it stack up to your competition?
You can tone up your website and online marketing efforts with these four powerful tips!
1. Loose the fat!
Is your website content flabby? Too much of a good thing that isn't working for you? Keep it simple, have a strong message with a clear call to action. Make sure your website accurately represents your services and the market that you attract.
2. Increase Flexibility
As a personal Trainer in Arizona you compete online with masses of other trainers. You're a pro at helping your clients get in shape and increase strength and flexibility. However, how flexible are you when it comes to online marketing? Are you utilizing all the tools to your advantage?
As a service provider, one of the top online tools that helps and promotes the fitness industry is education. Educate your clients and prospects online thorough:
Blogging
Participation in online discussion forums
Answer questions regarding your expertise in Yahoo Answers, LinkedIn and other social sites
Facebook Business Page
3. Step it up with video and get results!
If you have a video on a webpage you are much more likely to convert that visitor to a lead as compared to a normal web page. Figures that show video landing pages convert 2 times to 6 times better than a normal webpage. As a personal trainer your prospects want to see you in action! Use professional videos for the following:
Authentic customer testimonial videos
Detailed summary or overview of your services
Before and after if you have willing participants
4. Strengthen and dramatically improve your "core"
What is the core message of your business? Your website is telling your story and providing the foundation for all your future business.
Here are some signs that your site is weak:
Looks homegrown. There is no way around it, your website is the message and the front door to everything you promote. If it looks tacky, it hurts your business.
Too many pictures of you. Too much about yourself and how awesome you are will not get you more business. Talk about how awesome your clients are and what you do to help them.
Wrong color choices. Color is a powerful subliminal force. Use colors that portray your specialty. Are you more into the Physical Therapy and massage side of personal training? Use soothing blues, greens, cool colors. High energy, results driven, tends to work with younger clients? Warm colors, energy, reds (sparingly), oranges, etc.
No opportunities for further communication. Have a newsletter sign up on your website and send relevant information.
It is possible to tone up your website and dramatically improve your online results with strategic marketing and a professional web presence! Contact Rosepapa Creative in Gilbert Arizona for professional and creative web design and branding.
Rosepapa Creative based in Gilbert,Arizona works with a variety of professional services including personal trainers and massage therapists in Phoenix, AZ providing web design, branding, and online marketing.
