subject: Why Do Your Fans Unfollow Your Facebook Fan Page? [print this page] Why Do Your Fans Unfollow Your Facebook Fan Page?
Do you knowwhat causes them to un-follow' or un-fan' your page?Do you know that they WILL stop subscribing to your page?
Take a look at the results of arecent survey:
32% indicated that they decided to abandon your page because your branddoes not excite themanymore.Perhaps your competitor became more appealing, or they havesimply outgrown your brand, or you'velost your spark' that drew them to you on Day 1.
Whatever the reason is,32% sure is a figure to watch out for and you may want toconsider monitoring the growth / decline of your fan base.If it is increasing day-by-day, identify what interests them and what keeps them and keep at it.If it is declining, it's time to examine what went wrong. Throw a survey or hold a discussion - find out what are your fans looking for and improve on it.
It is also interesting to note that fans are also turned off if a page is updated with new posts too often. Too much information may be seen asspamming and you definitely do not want your fans to perceive it that way. Thegeneral rule of thumb is 2-3 updates, spaced out throughout the day (e.g. 1 morning, 1 afternoon, 1 night) and ensure that it isquality content (related articles, updates, reports, etc). Of course, it still comes down to how your fans respond to your updates andeach page differs from another.Take sometime to spot trends among your fans you won't go wrong that way.
"You may want to watch out for this one as fans can also opt to hide your notifications / updates on their news feed apart fromunsubscribing if they are unhappy."
