subject: How Your Market Should Shape Your Hang Tag [print this page] How Your Market Should Shape Your Hang Tag
Hang tags are not designed merely because of the taste and preferences of the designer. Proper professional hang tag printing also considers the market or audience of the hang tags as a vital inspiration that shapes its designs. In this guide to hang tag design, I will teach you how the different elements of a hang tag should be shaped by its market.
How the content is determined by the market The content of a hang tag is determined by market needs. It is directly related to what your product is and the details that your market will need to know. So for example, if your products are clothes and textiles, your market will not only want your product name and your company logo. They will also want to know the exact materials of the clothes, washing reminders, where it was made etc. These are crucial details, because without them, your potential customers will be less likely to buy your products because of those incomplete hang tags. So always consider what your market needs in terms of the content of your hang tags.
How the design is shaped The design of your hang tag is shaped by both your market customers and your market competitors. You will of course want to design custom hang tags that catch your customer's attention while at the same time making them like your product even more. That is why it is important to design your hang tags precisely for the customer. If your common customers are female, then a design that appeals to females are best, while it might be the opposite for products that have a predominantly male consumer base.
Besides that however, you should also consider your competitors when it comes to hang tag designs. You will want to be different and distinct with your designs for hang tags so that your products and hang tags can be distinguished by your customers easily. That is why it is important to do something different and original with your hang tag designs while still playing to the wants and preferences of your target market.
If you can balance your designs in terms of what your market wants and what design your competitors have, you should get the best competitive hang tag designs you can hope for. So make sure you think your designs through using these grounds.
How the physical material is shaped The material of your hang tags is shaped specifically by the market environment your products will be in. If your products are commonly exposed to cold, then you might want to use more durable materials with moisture resistant coatings to make sure that your hang tags survive the cold longer. If your products are usually tossed around (such as toys for example), you might want to use thicker hang tags to make sure they do not bend or tear easily. By matching the material with the environment, you hang tags should look better, longer in your market.
That is how the different elements of hang tag printing is shaped by different market forces. Make sure that you take all those market details into account in your process of printing custom hang tags. The better adapted to the market your hang tags are, the better they are at their purpose.
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