subject: How to Create a Successful and Profitable Niche Blog [print this page] How to Create a Successful and Profitable Niche Blog
Money making blogs are commonly believed to be an easy way to make money quick online and if executed correctly, they can be. However, for the vast majority of people who try their hand at niche blogging, the venture ends in failure. There are 3 key areas where people fail in creating money making blogs and each one can be easily avoided.
Money Making Blogs - Research
The first common error in creating money making blogs is a failure to complete thorough research. The old adage "measure twice, cut once" is relevant here, in that, if you do not get your preparation right, you are destined to get your niche blogging venture completely wrong.
The most common place that potential niche bloggers go wrong is to start with a rigid idea of what they want to do and base their preparation around the existing idea. Usually, this is because they have an existing interest in a particular niche. The problem with this approach is that without appropriate research, there is no way to know if there are a reasonable number of people who are looking for information in that niche or how many other people are already blogging in that niche.
For example, perhaps a person has an avid interest in vinyl record collecting. The first question that arises is how many people are out there looking for information about that topic. Without interest in the topic, your blog will not get visitors and without visitors you have no one to sell to! The second question that arises is how many other web pages are there dedicated to the topic and what will make your blog better than the information that already exists?
In order to ensure that your idea, topic or niche is going to be profitable, and you can create a money making blog, you have to do your homework and check that the market is there and that you can actually compete in that market.
Money Making Blogs - Traffic
As mentioned above, without visitors you have no one to sell to, therefore, you need to have a solid plan to generate traffic to your blog. Just because you create a blog, it doesn't automatically follow that people will find it or visit, it takes work! Likewise, just because you create it and people visit it, it doesn't automatically follow that it will be a money making blog, unless you can convert that traffic into paying customers.
There are many ways you can generate traffic, some of which are free, some of which you'll have to pay for. In the first instance, it is best to focus on maximizing your free traffic which enables you to invest the money generated to use some effective paid options.
Free Traffic
Some sources of free traffic are:
Search Engines
Social Bookmarking Sites
Social Networking Sites
Article Marketing
Video Marketing
Search engines provide a significant source of free traffic, however, in order to get your pages indexed and ranked with the leading search engines like Google, Yahoo and Bing, you will need to optimize your blog. Search engine optimization involves employing a number of different techniques that tell the search engines your pages are valuable and relevant in your niche.
Many people are turning to social bookmarking sites, such as Digg and De.lic.ious as alternatives to the traditional search engines because they offer more targeted results that are selected by human beings rather than search engine algorithms.
Social networking sites are fast becoming the focus of all Internet Marketers because of their viral nature. Facebook, Twitter and MySpace are of particular interest and if your blog is to gather momentum and attract plenty of visitors, using social networking to publicize and get exposure for your blog is vital.
Article and Video marketing are solid ways to generate traffic because posting articles and videos tend to rank well in the search engines and provide valuable backlinks to your niche blog. Each person that reads your article or watches your video can quickly and easily click through to your blog for more information.
Paid Traffic
Once you have a money making blog that generates an income, you can move into paid advertising and/or buy software that will help you generate more traffic. These include:
Pay-Per-Click advertising
Traffic generating software
Money Making Blogs - Conversion
The biggest contributing factor in converting a visitor into a paying customer is your content. A blog needs regular, high quality content that visitors find informative and inspiring. Therefore, unless your content is of a good standard and provides unique information, visitors will not view you as an authority in your niche.
Your visitors want a solution to their problem, useful information and the inspiration to act. Spending time ensuring that your content offers value to your visitors is the key to having them return to your niche blog regularly and to selling your products to them.
For more information on niche blogging and how to create money making blogs, downl
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