subject: Are Printing Professionals And The World Wide Web Natural Enemies? [print this page] Can a community print shop continue to exist in the growing shadow of the web to print world? Or will the web eventually catch, and absorb the honest, hard-working business? Are Print Shop Owners and the world wide web destined to lock horns? Many printers believe that the closer their business comes to the web and to printing software applications, the closer they come to losing their business. After all, for years most print shops have relied on the steady customer that comes up to the counter, or the sales guy who goes out to the local businesses. In other words, one on one transactions. And until recently, online print ordering was standing squarely in the middle, cutting off revenue flow to the local presses. But in an interesting turn of events, traffic from the Internet is starting to to feed the local printing presses; especially when a web to print solution such as PrintSites is a factor. It seems that when local printing stores offer their existing customers the chance to support the printing presses that are part of their community, customers are quick to say yes. And when the design studio is one of the best available, customers solidify their loyalty. With PrintSites, a local print shop can easily take a huge step into the modern world by not only incorporating an online storefront, but one with a user-friendly design studio included. This design studio has a huge selection of templates and images to get started with. Customers can also use their own images and files when uploaded. As for the online storefront, it has a clear, visible logo of the community print shop prominently on the home page. Best of all, when a customer orders, it directly feeds the printing presses of the local print shop and not some faceless press in an unknown location! PrintSites is giving printers everywhere a fresh invitation to keep their presses running, by bringing their customers the online design they want now. It also delivers printers a fighting chance to compete for new customers on the Internet and to finally make friends with online design.
