subject: What are the Benefits of Using a Wordpress Blog? [print this page] What are the Benefits of Using a Wordpress Blog?
Wordpress is one of the most popular blog sites on the Internet today. It allows anyone with a valid e-mail address to create his or her own personal or business blog. For a small fee, you can purchase a Wordpress account, which provides even more functionality for online marketing. When you sign up with Wordpress, you gain access to several different templates and plug-in that allow you to customize your blog so that it fits in with your business website design seamlessly. Blogging can be a powerful way to create interest in your site and generate a higher volume of traffic without spending extra marketing money.Give Your Business a PersonalityWhen you create a Wordpress blog and update it regularly you have an opportunity to give your business some personality and character. An Internet marketing site can be relatively anonymous and faceless for the average web consumer. A blog, on the other hand, is something that gives customers a peek into the daily life of someone involved with your business. The informal design of a blog gives Internet consumers a chance to get to know the people who are behind the business better, which makes it easier for them to trust you and spend money on your site.Interactive Elements Get Customers InvolvedWordpress offers several opportunities for your customers to interact directly with you and your company. They can create conversations by responding to posts that are related to things they are interested in. When you build a blog post you can provide more information than you would normally give on a regular web page. That extra info can contain links to images or product pages that your customers can click to access the materials you are discussing. Wordpress also encourages visitors to share posts that they find interesting with other networking sites, which means free advertising for your company.Multiple Marketing Plug-inWordpress has some specific marketing plug-ins that can help you convert casual visitors to regular customers. Widgets can allow visitors to request a list of articles that contain similar content so that they can learn more about the products that you promote. Wordpress has powerful sharing plug-in that allow you to create customized browsing experiences for visitors based on the networking sites that they are signed up with. Personalized landing pages will recognize the program a customer is using and create content for your blog that works directly with those programs.Drive Traffic to Your SiteWordpress also gives you plug-in that are designed to optimize your blog's search engine rankings. You can use plug-in that help you control exactly what search engines find when they index your site, which allows you to target your search terms more carefully. There are SEO site map creators, as well as plug-in that will make sure all of the images and links on your blog are search engine friendly. The higher your blog ranks on search engines, the more likely people will find your online marketing site. Wordpress is an inexpensive way to increase your web traffic, which can lead to more sales and higher profits.
