subject: Balloon Printing: An Innovative Idea [print this page] Printed balloons are a fantastic invention, whether you are looking to purchase balloons for personal events, weddings, birthdays, christenings, etc, or you are a business looking for a fantastic means of promoting your brand name, then balloons are certainly an investment worth considering.
For businesses, promotional balloons can form part of an overall marketing or advertising campaign. They have many advantages over other forms of promotional activities, such as TV advertising or leaflet campaigns.
TV advertising is ridiculously expensive, prime time slots fetch hundreds of thousands of pounds, and then the advert needs to be very well produced to make any kind of lasting impact on the collective psyche to be sure, most companies do not have the resources to undertake such a campaign.
A cheaper alternative, a leaflet campaign can have very little impact too. There are so many items of junk mail arriving through the post to millions of households every single day, that people feel inundated, throwing them away in irritation before they have even glanced what the leaflet has to say. Indeed, it is very difficult to produce a leaflet that can stand-out form the throngs of useless information that is delivered all the time.
However, balloon printing is a very different story, balloons are cost-effective to produce, and are unusual enough to catch the attention of most people. Given the choice between a printed balloon and a leaflet, which one would you take note of. No doubt, most of you will answer balloon. Balloons are great because they act in a rather similar fashion to a leaflet or a TV advert, conveying a companys message to the world yet in a way that is different and to which people are attracted. Balloon printing allows a companys brand name, logo, slogan, and perhaps even a short description of the services the business has to offer, to be added to a balloon.
Aside from business promotional purposes, printed balloons are fantastic for use by individuals for various purposes. For instance, a new trend that we are seeing is the addition of strategically placed balloons within households that are for-sale; they give a lovely feel to the property, and make prospective buyers feel much more favourably towards the property.
Alternatively, we see them frequently at weddings, where pictures of the bride and groom appear on balloons they are perfect for weddings because they come in colours that coordinate with the wedding theme, gold and black, crimson and white, you name it, and you can get it. Printed balloons are perfect for adding a personal touch to decorations of all kinds, and of course, children simply love balloons, making them a big hit for childrens parties and other such events.
