subject: Make Your Trade Show Exhibition Stand A Success [print this page] Make Your Trade Show Exhibition Stand A Success
Trade shows provide an ideal opportunity for the advertisement and brand exposure of your company or business. Potential customers already have some interest in businesses of your type, and a conference delivers ready prospects right to your stand. Trade show stands are a significant investment of time and money, so it is important to know how to make your trade show exhibition stand successful.
The set up of a successful trade show stand begins even before you put it up. It is important to find out what shows and conferences members of your target audience like so that you can place a stand at appropriate ones. Ask your current customers what shows interest them and what kinds they would likely attend. This will give you a good idea where to place a stand so that you experience the proper traffic. Erecting a stand at a show with the wrong clientele would be a waste of time and money. Check trade show directories and your local chamber of commerce for further ideas.
Most people feel that the best price for anything is free. This is not a secret to businesses, so be prepared to offer promotional items to prospects at a trade show because the other companies certainly will. It isn't enough just to give away a couple of trinkets and hope to be remembered. Your gifts must stand out, so make them useful to those who stop by the stand. A handbag with your logo on it is ideal because it gives someone a place in which to place all of the promotional items they will pick up and your name is emblazoned on the front. Everyday items like notepads and pens are effective because they get a lot of use and your brand name will be there every time something is written down to remind the user.
One small, yet incredibly effective way to make a trade show stand worthwhile is to place a picture of your company's highest profile product on the business cards you hand out. Simply placing you and your company's names on the card may not be enough to remind someone of the reason they took your card in the first place. They must have been interested in taking your card for some reason, and one with a picture will remind them of what, sending business your way.
Trade shows are one of the most effective methods by which to advertise and market your brand. An investment of time and money, it can be very profitable if done correctly. Having your target audience walk away with your name imprinted on their memory, however, is well worth it in the long run.
