subject: The Demand For Content Backup In The Consumer Market [print this page] Introduction Introduction
The amount of digital content within the standard home is rapidly increasing. Network-based backup solutions are an obvious opportunity for broadband service providers (BSPs) to add value for their clients, while garnering additional revenue.
Highlights
Ensuring that technology investments drive competitive advantage, and that technology spend is not all absorbed by routine and non-differentiating technology, is more important than ever. Developing repeatable assets, new approaches to service innovation and moving into adjacent segments are all being tried - as are many other approaches. What is clear is that selecting the right markets to focus on is more important than ever.
Reasons to Purchase
Ovum research will help you understand how new trends will affect the overall structure of the market. Our research reports assess the major players are in a market category. We reveal how suppliers should improve their products and services positioning. For more information about how this specific research report can help your business please contact us.
Table of Contents :
Executive summary
In a nutshell
Ovum view
The need for backup
Concern about backup of digital content
Network-based or hardware-based?
Hardware solutions preferred by most
Cost is not the only issue
Online solutions: customer objections
Responses vary with age
What type of content/data do consumers back up online?
Customer survey
About our survey
Number of respondents
Age and gender
Annual household income
List of Tables
Table 1: Income bands used in each country
List of Figures
Figure 1: Concern about backup of digital content, by age
Figure 2: Concern about backup of digital content, by country
Figure 3: Concern about backup, by country and gender
Figure 4: Network-based versus hardware-based solution, by country
Figure 5: Network-based versus hardware-based solution by average annual household income
Figure 6: Reasons for not choosing an online backup solution
Figure 7: Reasons for not choosing an online backup solution, by age
Figure 8: Type of content to be backed up
Figure 9: Number of respondents per country
Figure 10: Number of respondents by country and by age
Figure 11: Number of respondents by country and by gender
Figure 12: Number of respondents, by country and by income level
Figure 13: Number of respondents that did not disclose income, by country
