subject: Tips on Onsite Search Engine Optimization (SEO) [print this page] Tips on Onsite Search Engine Optimization (SEO)
If you have a significant web presence and are now looking for ways to increase your income from your website, you need to think more and more web traffic. To increase traffic, you must find ways to boost the visibility of your site by using techniques to give it a high ranking on search engine results pages. So, how to get your website at the top of the search results? With an effective search engine optimization (SEO) strategy, your website's Google or other search results' ranking can improve greatly. Here are a couple of SEO tips that you can use to get on top of search engine results.
Keyword placement and density in website content
The right placement and density of keywords in website content is very important for the search engine to ascertain keyword context to your website. Once you have chosen the keyword for your webpage, it is important that it is placed in the text in the correct places and also the correct number of times. The main keyword should account for around 1-2 percent of the total text, which means an article 500 words long should have the keyword ideally appearing 5 to 10 times.
It would also be optimum to include the keyword once in the first sentence as well as the last sentence of the article. You can also ensure it appears in the text main title, though this will not be included in the overall 1 to 2 percent count.
Adding more keywords
Considering the algorithms that search engines use, it would certainly make sense to ensure your content is rich in your website related keywords. Think of a few phrases that complement the main keyword you have selected and work these into the text content a few times. For instance, if the keyword is SEO tips, related phrases such as "keyword", "search engine", "article" "website" and "content" should be mentioned a couple of times each within the article.
Content quality is very important
While keyword optimization for enhanced search placement is an important factor, you must realize that the quality of the content you put up is also very important to increase the popularity of your site. Making sure the content is unique and well-written will ensure that you build credibility and get repeat traffic as well as referrals. Use a few but relevant links in your text. Ensure you add content to your website at least three times a week - web crawlers like fresh content. Have a finger on the pulse of your visitors by taking feedback.
Higher traffic will lead to more prospective customers, so optimizing your content and search engine visibility is vital for the success of any online venture. Besides these onsite SEO tips, you should also conduct research on offsite search engine optimization and implement the techniques to drive more traffic to your website through search engines. A good balance of onsite and offsite optimization only will yield good results.
