subject: What It Means That For Your Offline Business To Begin Doing Some Business On-line [print this page] The internet could be a Trillion dollar marketplace with Billions of worldwide users who may be your potential clients. If you're not using the leverage of the internet to market and market your mom & pop store or brick & mortar you're missing a tremendous opportunity.
You'll be saying to yourself "I run a successful offline retail shop already surely my local store, which depends principally on foot traffic cannot profit from using the internet." Guess what? You're dead wrong a thousand times to the tenth power! If you own a tiny business offline you better believe there's a revolution happening that will eventually close the doors of your successful offline venture.
There are such a lot of new major advances in technology going down nowadays on so several fronts I cannot even begin to discuss all of them in this article. There is not enough paper & pen in my workplace to dedicate to all the advances rising and are present that can assist offline businesses in leveraging the net & social net to get more foot traffic into a local retail store.
The current technology atmosphere is making it so that those who do not lead in the efforts to grow offline businesses on-line will suffer at the register. Good phones with GPS tracking incorporated with "good social business software" are already changing things at this gift moment. Downtown redevelopment is coming up all across Yank huge cities and good real estate developers are using this new medium to form on-line virtual communities for their offline Lofts & Condos residents.
These real estate developers are finding the new hip & young generation moving back into urban areas with tech savvy inclinations and have a thirst for bringing their offline lives on-line and vice versa. Connecting future residents with existing tenants online is creating new social networks that are increasing these tech savvy realtors' bottom lines.
Gary Vaynerchuk took an understandable & boring topic as Wine tasting and turned it into a Wine multimedia empire out of the backroom of his family New Jersey wine shop. Gary leverages his social media stardom to selling Various cases of Wine to a international market by bringing their tiny offline store online through a You Tube Channel.
Blockbuster is an example of an offline business giant that has fallen to its knees in defeat because of not being a pacesetter of the online revolution. Blockbuster might are on the vanguard with its Billions of dollars in walk in traffic revenue however it failed to see the true value of the internet and the aim of bringing an offline business online for growth & survival.
The query is not whether or not if you must be doing business online along with your Brick & Mortar retail retailers however how best will you leverage all this new nice technology. Local GPS, Smart Phones with Bar Code Scanning to sniff out all-time low prices in a very local area, Smart Apps, Social Media, Social Apps bringing friends & family into the identical native stores & restaurants, Augmented Reality, Virtual Reality, You Tube Video, Review Sites like Yelp are just a few things on the market to build your offline business online.
If you own a successful offline business I'd begin to research all the new technologies that are on the market and produce a technique to implement them in your combine or watch your business dwindle & wither away as Blockbuster. Raise yourself, if Billions of dollars cannot facilitate blockbuster survive what can ignoring the web do to your small business.
