subject: SEO Tips For Internet Marketing And Ecommerce Webmasters [print this page] SEO Tips For Internet Marketing And Ecommerce Webmasters
Most internet marketers think SEO tips refers to a tutorial to get backlinks. Unfortunately for many of these IMers, they will spend entirely too much money on getting backlinks to help their non-optimized websites to rank and generate money.
Without learning proper SEO tips, all the backlinks in the world are only going to get your website so high in the SERPs. Moreover, with a properly SEO'd website, you will have little need for massive backlinks - a few well-placed links will do.
But why do so many IMers avoid learning proper SEO? Is it laziness - since anyone can find a backlinking service, software or gimmick? Is it due to this idea that Google engineers wield PhD's and have the IQ of Braniac? Why is SEO so intimidating, and why aren't more would-be "webmasters" doing more of it?
The answers vary, but possibly it boils down to the fact that buying more links is so much easier than trying to learn effective SEO tips, with shifting algorithms and the endless roll of new products. Case in point:
Google Instant
Google Suggest
Google Caffeine...there is no end to search engines like Bing, Yahoo! and Google changing their algorithms - it's the bouncing ball of SEO that makes internet marketing the fun that it is.
Aside from the reasons why so many avoid simple SEO tips, there are a number of great tutorials online that will help you get started, many of them simply repeat the information that you can find in a host of other places - this is because the basic rules of SEO don't change. Here is a straightforward list of SEO tips you can bank on:
Consult the Webmaster Sections of The Top 3 Search Engines, Learn Their List of "Do's" and "Do Not's"
Follow Their Rules!
Don't Mistake Spam For SEO
Read At Least One SEO Guide
Buy An On-Page SEO Auditing Software Or Find A Free One (You Need A Second Opinion!)
See? Oversimplified SEO tips, and absolutely effective. Look, you really don't need to make it rocket science - never mind that the main search engines employ the most intelligent minds on the planet, they're not out to get you. They've made "webmaster tools" or similar resources by which to learn what they are looking for.
One of the big reasons so many fail online is because they would rather not take the time to learn search engine optimization - this is a mistake, and it will cost you in the near and distant future. Without an optimized website, you will require hundreds of backlinks, even thousands, that you will hardly turn a profit online.
Optimize your website before backlinking anything. And you can go to SEOBook.com and get a free 7 day set of lessons to give you an orientation, and for another resource you can consider poking around SEOMoz or WordTracker - they have another guide or two.
These are only suggested places to begin, but big names in the industry. For a really brief rundown, here is what you want to do to optimize your websites for better on-page search engine optimization:
Find Great Keywords, Lower Competition If Possible
Use The Keywords In Your Domain Name, URLs, Post Titles, Tags and Categories
Use The Keywords In Your Meta Data (Title Tags, Description, Keywords)
Use The Keywords Naturally In Your Content
Tag Your Images With The Keywords (Titles and "Alt" Tags)
Use Your Keywords As Anchor Text In Your Backlinks
Get Plenty Of High Quality Backlinks
That is a very basic, but effective way to optimize your websites. The good news is that you can make this as easy or as hard as you want. Software can help you find the best keywords (sure beats manually looking, though both work), and analyze the competition for these keywords.
Furthermore, the software will give you an audit of your website so you will know what action to take to increase your SEO, and even help you build links that are legitimate, strong and lasting backlinks that search engines reward with higher search engine positioning. These are SEO tips in brief, but legitimate strategies that will pay off in the end.
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