subject: Search Engine Optimization Writing: 3 Keys To Success [print this page] Search Engine Optimization Writing: 3 Keys To Success
Search Engine Optimization (SEO) Writing, in my opinion, is one of the most overlooked forms of traffic generation in internet marketing. It is overshadowed by competitors offering "guaranteed faster results. People tend to gravitate to the "faster techniques," as opposed to thelong lastingor permanent methods of traffic.Not only can copywriting have your website highly ranked in search engines, but it is also FREE!
One of the main reasons for its lack of popularity, is itrequires thorough and extensive hours of research. It is well spent time and effort because quality content is loved by ALL search engines,and of course the reader.In this articleIam going to cover what I consider the3 main factors of quality SEO Writing.
Keyword Research and Analysis
The Title and Opening Paragraph
Quality Content
Let's dig in....
Keyword Research and Analysis
Before you even startan articlethe first thing you need to do is research what keywords people are typing into the search enginesthatpertains toyour niche. For those who may not know, a keyword is a word or phrase typed into the search engine that you want information on. Then you need to analyze which of those keywords are used most by your competitor and least by your competitor. Your target keywords are ones with high searches and low competition. You want to be a "Big Fish in a Small Pond," not vice versa.
The Title and Opening Paragraph
The title of your article or webpage is important. This will also serve as the link back to your page from the search engines results pages. Knowing what keywords your researchers are using is vital, becausethose keywords or key phrasewill be addedto your title so your pagecan befound. So make it strong, remember "high searches low competition."
If you've noticed, search engines tend to give a little information on your page below the link on their results pages. It is the sentence or paragraph by which your keyword or key phrases are located. I suggest writing a compelling opening paragraph (beginning with the keyword or phrase in your title) that will grasp search engines. This gives researchers a strong idea of what your content is about, giving your page a higher click rate.
Quality Content
In the past, keyword stuffing would be the easiest way for a search engine to give you high rankings. Times have changed. Search engines are cutting out the spam and providing their customers with quality information. After all, it is their reputation on the line.
Spend more time writing valuable content and less time figuring out where to place your keywords. Keywords are only one ofthe many ways to receive high ranks. At the end of the day it is the reader who will determine if you are providing them with quality content. One of my tricks: I write the article first then edit sentences where I can modify and add my keywords. Killing two birds with one stone.
Bonus Quick Tip: Utilizing YourBioBox
In my research, paying close attention the resource box, I have noticed that writers tend to be redundant about themselves. If you have given the reader all the information they have requested in the article, chances are they are not interested in reading another paragraph about you.
Article directories (like ezinearticles) give you an ample amount of room in your resource box to write another paragraph. Use it! Continue the article in your resource box. This is the perfect opportunity to include your links and anchor texts within the article. To the reader, it appears to be one continuous article. In actuality, your resource box continues the flow of the article. You will never lose your reader's attention.
Once you're an established copywriter with a strong fan base self promoting would be appropriate, but as a newcomer I would suggest focus be made on the article and its content. Even in your resource box. A photo of yourself would be sufficient enough to keep your readers curious about the person behind your great article.
Internet Marketing can be very confusing. Most people do not take the time to understand and educate themselves on their new venture. This can be a difficult road taken alone that's why the first step I took was to find a mentor who was knowledgeable and successful in this business. These are two very important factors. Visit my mentor at his website http://www.internetmarketingcornerstore.com. It contains very insightful information on SEO Writing and/or any other internet marketing strategies you are looking to pursue.
