subject: 5 Easy Small Business Marketing Ideas [print this page] There are all kinds of small business marketing ideas in the world. The drawback is that most don't work. You can see small business after small business having to file bankruptcy and close their doors because they simply didn't get a good marketing plan together and execute it. In today's tough economy, there's been a 60% increase in the failure of small businesses. But by using well thought through marketing strategies, your business can not only survive, but expand. Here are 5 quick tips that will help you to improve your small business marketing strategies.
1. Stay on budget with little things. Instead of trying to do one big marketing project, use several smaller ones. Getting your name out there to as many people as possible is always a good marketing strategy, even those small projects can be effective.
2. Reach for local people. Unless your business is nationwide only or totally globalized, then the hometown folks will be the backbone of your business.
3. Show you're environmentally friendly. Using recycled materials when sending or using items like door hangers, stationery, flyers and postcards will show that you are environmentally friendly.
4. Offer some kind of discount or coupon. Having a coupon on all those flyers, mailings and door hangings will improve your chances of them actually being looked at and considered.
5. Have an online presence and point to it. Having a website, even one just to show your contact information and location, is a low-cost necessity.
All in all, there are tons of great small business marketing ideas out there. The easiest way to build your own marketing plan is to take a look at what the big companies do. Take a company that has a very successful marketing method and do as much of it as you can afford. Starting with the small things first. Not only is it a lot more affordable, but you can reach a lot more people. While a big ad, like a TV commercial or newspaper ad may seem like it would reach a lot of people, the sheer cost will keep most small businesses from using those ideas. But giving away notepads, pens and pencils, doing direct mailings and a lot of other small business marketing ideas will work just fine.
