subject: Web business: Predictable methods for abercrombie sales [print this page] Web business: Predictable methods for abercrombie sales
Although abercormbie have more than 1,000 stores throughout Canada, United Kingdom,with the recent depression of world economic state ,lots of business decision had to be cancealed and meantime the branch side chain as Ruehl was shut down because of the high expense on operating.
So far so we know, Abercrombie retailing business is mainly based on the shopping malls in big city, which inevitably will cause high cost on rents ,labours together with running the whole chain, that's why abercrombie emphasized on the its whole price sales strategy sinceit was founded, they seldomly do sales or any discount by the name of preserving brand value.
Also we had to say that abercrombie&fitch has gained favourable comment on its unparalleled design to catch the appetite of youth andquality of its product, but for the majority of consumers, abercormbie is an affordable luxury, customers would be glad, if "abercormbieon on sale" can be done more usually.
The material of abercormbie polos which is the best seller in all type abrcrombie related product is mainly based on 100% cotton, and there is no very experience raw material involved , it is quite obvious that the material cost of a piece of polos is absolutely not abovetwo usd dollars, even for the best cotton of the world. As for labours, because most of the clothes are imported from Asiacountries,which will not be a big expense for purchasing.
It is quite evident that the majority of its expense for runing abecrombie sales is on rents, advertisement, etc..How could we expect, if abercrombie still insist on its old shopping mall based luxury module at this turndown season, probably, its hollister chain maybe at theedge of shut down just like the Ruehl.
Why abercormbie do not put more money on web expansion, the price of all goods on its official web is almost no difference with the price in same-store.We will say what's the purpose of online sales, everyone knows that it can save the cost on rents,warehouse, salaryof sales person..however the price should be cheaper than that in store, or the website will be a only a platform for advertisement, will never meet customer's expectation.
