subject: Attracting More Buyers to Your Auctions [print this page] Attracting More Buyers to Your Auctions Attracting More Buyers to Your Auctions
If for example you sell wholesale women's shoes, and you're looking for advice on how to attract more buyers to your auctions, then you should seriously consider reading the rest of this short article in which I'll discuss things such as ad design, special offers, and trust. You can be rest assured that by the time you've read through this article you'll already the geared up for attracting more buyers then you currently do.
The Importance of Ad Designs
Contrary to what you may have been told in the past, ad design plays a crucial role in attracting buyers to your auctions. Remember, you're not the only one selling wholesale women's shoes, so unless you manage to attract a buyer almost immediately, you'll probably miss out on a sale. First and foremost, your ad should include good quality photographs, together with close up shots if necessary. Next, you need to make sure you're using the best possible keywords, bearing in mind that it's your choice of keywords which will determine whether or not your products show up in search results. Even if buyers are searching for the exact same shoes you're selling, if you've not used the correct keywords, they won't even get a chance to see your listings. Lastly but not least, your ads need to be visually appealing, which in turn means you need your ad to be as attractive as possible.
Special Offers
Basically, when you're creating an advertisement to sell wholesale women's shoes, you're essentially making an offer available. Now, the secret here is to make every offer seem like it's a special offer. In other words, there must be certain aspects of your advertisement which potential customers find interesting. Of course things are a lot easier if you're selling a product which is in great demand, but even if you're not, then your advertisement should focus primarily on things a buyer may be looking for when shopping for wholesale women's shoes.
One of the best ways to encourage a buyer to go ahead and complete a transaction is by offering free shipping. Generally speaking, online shoppers tend to be terrified of shipping fees, so if you offer free shipping, you'll have a far greater chance of making a sale.
Loss leaders can also make a tremendous difference to your sales. Now, in case you're wondering what "loss leaders" are, they're essentially a few products which you should be willing to sell at a very low price in order to get the maximum amount of customers into your store. Providing you're not losing too much money on those items, you can always make up for your losses on all the other the sales you're likely to make. All the biggest departmental stores also do this whenever you see them advertising a sale, and believe me; they do it because it works.
Sticking with a specific niche is also highly recommended. In other words, if you're selling wholesale women's shoes, then you should ideally focus all your attention on that specific niche.
If any of your wholesale women's shoes are brand name shoes, then you should always try to use those names, and in fact, they should even featured prominently in the headlines of your advertisements. Remember, the average buyer tends to place their trust in brand names.
Gaining Customer Trust
Getting your buyers to trust you is of paramount importance irrespective of what products you sell. One of the best ways to encourage trust is by offering a "full money-back guarantee". Basically, this goes a long way in showing potential customers that you're willing to stand by the products you sell. In fact, you'll notice that such guarantees have become standard nowadays, and if you fail to offer such a guarantee, people will almost certainly be suspicious of your business practices.
Good customer feedback is also a great way to inspire buyer trust. By posting feedback openly for others to see, you'll automatically be showing potential customers that you can be trusted completely.
Now that you've read through this shorter article relating to ad design, offers, and buyer trust, you'll almost certainly be able to attract more buyers to your auctions, and in so doing, you're more than likely going to be selling more wholesale women's shoes than what you had ever imagined.
