subject: OKI through quality, price, service develop maintenance channels-OKI, quality, price - Printing Industry [print this page] OKI through quality, price, service develop maintenance channels-OKI, quality, price - Printing Industry
General Manager Lin Zhengmin that the channels through product quality, competitive price and after-sales service to develop and maintain the efficiency of the three.
As of March 31, 2007 in OKI2006 annual filing shows, compared with 2005, dot matrix printer sales up 45%, color LED printer sales rose 34%. The same period, LED dot matrix printer and color printer market, the natural growth rates of 12% and 7%. Dot Matrix Printer OKI outstanding performance for the Chinese market has become one share of second place in the field of vendors. This performance has become one of the biggest bright spot OKI2006 year.
Channel change Appears to have gradually been replaced by laser printers Dot Matrix Printer, OKI Why can help achieve such good results? In fact, OKI Oki Commercial (Beijing) Co., Ltd. General Manager Lin Zhengmin eyes, because of the huge market demand for tax control, finance and insurance industry to a higher degree of information technology products and upgrading of strong demand for small and medium enterprises, needle printers in China are expected to remain at least 10 years of demand growth.
To ensure this growth momentum can achieve excellent performance under, OKI selected in 2007 to conduct a channel change, first proposed the importance of choosing Quanguozongdai principle is: the total size of the firm is not a determining factor lies in the total whether on behalf of the OKI brand as its focus the promotion.
In addition, OKI will also be responsible on behalf of the past by the general right to recover the channel construction, the future of the channel construction planning will be completed OKI and General on behalf of the joint. OKI to commercial products based around this feature, OKI has also organized a special channel for the construction personnel, and 7 parts of the country set up branches and offices. In addition to channels outside the core, OKI will start in September specifically for three or four dealers in the training, positive OKI them into the entire channel system. For stylus printer
important source of growth in the SME market, many second-tier manufacturers often confused. For SMEs, the dot matrix printer is the inevitable financial needs, but they are generally well-known companies will lock the product procurement needs. To do this, OKI try a new sales model, and after nearly two years of exploration, has achieved significant results. For SMEs in many industries, OKI is to provide solutions in the form of direct selling products to replace the previous method.
Example, in some industries, many system integrators to help customers when implementing ERP systems embedded in the print driver, OKI time to do these trades on and system integrators to work together to OKI print print modules and their industry application software, the combination of such cooperation, adopted to meet the industry's customers application requirements.
Through the this pre-sale technical services, system software cooperation model, OKI strengthen tax control in the field with the channel operators to help bring in Fiscal 2006, OKI has achieved great success the industry and directly lay its 2006 stylus printer market share of 12% to 13% of the position.
Point to area Linzheng Min, referring to OKI's sales target this year, said sales in China in 2007 OKI plans to further increase 34 percent than last year, the plan is not simply to increase production, but to the fate of real products .
For sales, Lin Zhengmin confidence. OKI dot matrix printer last year, he said 45% of the growth is based on 80 general-purpose printer out of the case completed. This year on 80 additional products, sales growth plans will be effectively guaranteed.
Course, Linzheng Min also said that the general trend of the future of the printer industry will be replaced by needle printer laser printer.
