subject: Conversations in Facebook [print this page] Conversations in Facebook Conversations in Facebook
Facebook and the Learning Consumer Behavior
You can easily be successful by understanding your consumers and knowing a lot about their behavior. As a marketer, it is of vital importance that you should always be curious to understand what excites and motivates your customers to purchase your products or services or the goods of your competitors. Aside from the buying and consumption cycle of your product, there are several factors that can easily determine the sales conversion ratio for your product.
Toward Right Learning
When the customer knows his needs and is convinced that our product can satisfy that need, a successful sale will ensue. This can be achieved through the crucial process of learning. Thus, an online marketer needs to ensure that his customer will know what he needs and will find solution through your product.
Right Learning and Right Conversations
One of the most important factors in decision making of which particular products and items to buy is the buyer's circle of reference. It is an instinct to consult or ask for opinions from your informed and knowledgeable friends which item to buy that will give you what you need. Positive and useful tips and suggestions from friends and colleagues highly influence one's decision.
The Role of Facebook in Right Learning
The internet is widely used to research a wide array of products, especially those people who are planning to buy a product. Internet gives people easy access to information about the product as well as dozens of helpful reviews that can help them with their decision.
The main premise of consumer behavior which entails learning, reference groups and buying decisions remain exactly the same. What is changed is the rate how everything happens. Information technology transformed our way of communication. Different social networking sites such as Facebook shows the growing powers of the Internet as a mode of communication and as a source of information.
Before and After Facebook
Before the inception of Facebook and other social networking sites, the learning takes place in ads placed on TV and print. Marketing is driven by the power of broadcast. Oftentimes, marketing and advertising are unidirectional. Word of mouth entails interpersonal or face-to-face interaction and the conversation usually starts on a small group of people.
Nowadays, when you search for a brand of product, the results list will give you forums about that specific brand, which often include users' diverse experience with the product. On the early days, conversations about a product are in the form of gossips and hearsays. However, with Facebook and other social networking sites, everything is documented and readily available.
A lot of companies and brands are taking advantage of this technology. Products that are denying the existence of this technology is like an ostrich with its head buried in the sand thinking that the world cannot see it. A lot of people are talking about brands andproducts in Facebook.
Facebook and Self-Branding
The immense power of Facebook transformed the ordinary word of mouth into something far bigger. Today, every Facebook user can easily expresses his views about the product. However, the impact of this trend is when it appears in people's searches and influence people's decision making and perception towards a brand. Thus, online reputation and positive self-branding is very important. Positive online reputation in a medium that is widely accepted really matters.
In a nutshell, having a positive image of your product or brand requires you to expand your reach more than you could do in a conventional media. The light and conversational format of social networking sites such as Facebook is in need of a different approach. Unlike in broadcast media, Facebook documents every exchange and makes it available to everyone.
It is crucial that your brand or product should have a positive image in social networking sites like Facebook. You may want to avail the service of experts and consultants who have acquired expertise and experience in managing brands and products in the new era of social networks and it helps brands and products manage the new wave.
