subject: Sim - Only Emerges From The Shadows [print this page] Although SIM-only tariffs have always been available, it is only recently that they have emerged from the shadows of the traditional prepaid and postpaid tariffs.
Table of Contents :
Executive summary
In a nutshell
Key messages
Definition of SIM-only
Evolution in mobile tariffs
Long-term postpaid SIM-only
30-day postpaid SIM-only
Market conditions for SIM-only
Conditions for postpaid SIM-only
SIM-only incentives and strategies for operators
Why are operators keen?
A stable revenue stream
Significant cost savings for operators
A powerful retention and loyalty tool
SIM-only strategies for operators
SIM-only and the churn risk
View 30-day postpaid SIM-only customers as prepaid
Adopt a carrot and stick approach
Bait customers to spend and commit
A future with SIM-only
SIM-only tariffs are here to stay
Handset vendors versus mobile operators
The risks in swapping symbiosis with disruption
SIM-only hands over the initiative to handset makers
The changing mobile market
Who owns the customer?
SIM-only is on the road to becoming a bitpipe
SIM-only case studies
UK growth in 30-day SIM-only plans
O2 is the most aggressive with its Simplicity offering
3 UK wants to be the price leader
Differentiating UK SIM-only offerings
Netherlands - awash with long-term postpaid SIM-only
France: gradual growth in SIM-only deals
List of Tables
Table 1: UK operators SIM-only offerings (March 2009)
Table 2: SIM-only deals in the Netherlands: KPN
Table 3: SIM-only deals in the Netherlands: T-Mobile
Table 4: SIM-only deals in the Netherlands: Vodafone
List of Figures
Figure 1: Characteristics of SIM-only and traditional prepaid and postpaid
