subject: Engraved Picture Frames: Keeping you in the minds of your members [print this page] Engraved Picture Frames: Keeping you in the minds of your members
Many community organizations are asking themselves how to best promote themselves. A recent trend towards sustainable marketing practices has led to a shift toward providing incentive-based marketing via promotional products like custom picture frames. The benefits of this type of strategy are obvious, but because of the higher cost-per-unit of providing these sorts of gifts as a marketing tool when compared to simple flyers or brochures often leads many to overlook their worth. While it may cost more to produce a custom picture frame, chances are it will more quickly end up as part of the lives of your target demographic. Meanwhile, the relative cheapness of brochures overlooks the fact that the vast majority of them will never be looked at - a wasted cost.
For community organizations, the benefits of choosing custom picture frames are clear. Picture frames are larger and not easy to lose, and will likely be used and put on display. Everyone, likes to keep memories of good times and loved ones close. With a promotional picture frame you are giving your member base something that has value to them. With just about everyone having a big stack of photos in a drawer, a free way to display them will be welcome indeed.
The key is to keep it simple and tasteful. They will remember where they got it and who you are, and by keeping your own branding minimal, you can increase the chance that they will put your product out in their dorm room. A small logo placement that is artfully integrated into the design of the custom picture frame will be enough. Choose the best quality that you can afford with your budget, as you want to give the absolute best impression.
I recommend giving custom picture frames as a gift for signing up as a member to your student association. It will provide a simple thank you to your new members, and an extra incentive for others to join in the future, creating a long term strategy for membership growth.
