subject: The Facebook Marketing Phenomenon [print this page] The Facebook Marketing Phenomenon The Facebook Marketing Phenomenon
Here's the buzz: Google is scared of Facebook!For a super-giant like Google, clearly the one leading the pack of all search engines and earning millions of dollars in online advertisements, you find this issue quite unbelievable.What gives? For a majority of Internet users, Google is the go-to search engine. So what is so scary about Facebook? It is not even in the same category as Google? As a social networking site, what is it about Facebook that gives Google chills down its spine? Is there really something to be afraid of in the first place?Well, apparently, there is. The endless possibilities in reaching a tailored and targeted audience with Facebook is what scares Google the most. Facebook for marketing is really an alarming future for Google.Know thy marketOne of the basics in the wonderful world of marketing is getting to know your target market. This is a very important information in reaching the right kind of people for your kind of business, be it a product or service offering. The more targeted and relevant the information that you have about your intended consumer, the better you can cater to what truly appeals to them.In a world where everything is getting personalized, where every consumer is very open about the things that they desire and how they want it, having the right platform holds the key in reaching them. And, of course, getting them to buy your products or sign up to your services.And this is where Facebook, a social networking site, fills in the space that a search engine like Google can't. Facebook for marketing is something Google did not expect.Building relationshipsA social networking site like Facebook is all about building relationships. Virtually everyone is on Facebook to connect not only with family, friends, social acquaintances, but also potential business contacts. Personal information revealed in this social site also gives almost everyone a profile of a particular group that would be interested in a particular product or service. For example, a growing group of vegetarians are in their early 20s, female, and located in Asia and this age/gender/location information would be helpful in positioning vegetarian products. And if you have successfully market to even just one member of this group, it will spread rapidly like wildfire to all his or her contacts and before you know it, your marketing efforts have multiplied with minimal efforts!Facebook for marketing. Think about it. Google has.
